The Human Centered Brand

The Human Centered Brand : A Practical Guide to Being Yourself in Business

4.67 (9 ratings by Goodreads)
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Promote your business with clarity, ease, and authenticity.

The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience.

If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand.

Read this book to learn:

Why conventional branding approaches don't work for service based businesses.

How to identify your core values and use them in your business and marketing decisions.

Different ways you can make your business unique among all the competition.

How to express yourself verbally through your website, emails, articles, videos, talks, podcasts...

What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are.

How to craft an effective tagline.

What are the most important elements of a visual brand identity, and how to use them to design your own brand.

How to craft an exceptional client experience and impress your clients with your professionalism.

How your brand relates to your business model, pricing, company culture, fashion style, and social impact.

Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own.

Learn more at
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Product details

  • Paperback | 322 pages
  • 140 x 216 x 17mm | 372g
  • Rijeka, Croatia
  • English
  • 19 Illustrations
  • 9534817112
  • 9789534817117
  • 1,609,665

Review quote

"The Human Centered Brand is not your typical approach to branding. It's designed specifically for heart-centered professionals and visionary souls who yearn to authentically show the world how exceptional and unique their work is. Though branding has many moving parts, Nela clearly and thoroughly explains it all in a way that anyone can understand and use to elevate their creative business to the next level. The book balances theory, practice and examples with some fun visuals and personal stories that will teach, guide, and inspire you to create a truly original brand with your core values at the center."

- Jennifer Lee, author of The Right-Brain Business Plan

"This book reinforced something I'd been thinking about, but hadn't heard anyone talk about: that the brand stems from who we are, not the client and what they want. This book gave me a roadmap to follow and motivation to do so, which I really appreciate. Overall, I'd recommend The Human Centered Brand for Nela's humanity, humor, realness, and heart-centeredness! Creating one's brand is doable and Nela's book can help you do that at your speed."

- Beth Barany, award-winning novelist and creativity coach for writers

"Nela Dunato has given us a valuable gift in this book. She unpacks why traditional approaches to branding feel too creepy to many creative and social impact oriented business owners. Then, she takes the reader step by step through a process that will help you land on a brand for your business that is resonate and effective with your ideal clients. The part I appreciated most about The Human Centered Brand is how granular Nela is in her suggestions - this book goes way beyond theory to practical strategies that I feel deeply aligned with and use similar practices with my own marketing clients."

- Paul Zelizer, founder of Awarepreneurs and business coach for conscious entrepreneurs
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Rating details

9 ratings
4.67 out of 5 stars
5 78% (7)
4 11% (1)
3 11% (1)
2 0% (0)
1 0% (0)
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