The Handmade Marketplace
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The Handmade Marketplace : How to Sell Your Crafts Locally, Globally, and Online

3.81 (1,285 ratings by Goodreads)
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Description

First, determine the right price for every item, not too expensive and definitely not too cheap. Whether the product is beaded jewellery or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy. Then it's on to selling. The boom in indie craft fairs and sites such as Etsy ('Your place to buy & sell all things handmade') is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair. For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships. Wrapping everything up with media advice and tips on how to get the word out, "The Hand-made Marketplace" is the sales and marketing bible that today's crafters need.show more

Product details

  • Paperback | 218 pages
  • 164 x 186 x 18mm | 340.19g
  • Storey Publishing LLC
  • North Adams, United States
  • English
  • 30 black & white line drawings
  • 1603424776
  • 9781603424776
  • 47,607

About Kari Chapin

Kari Chapin has worked in marketing and publicity for a variety of arts and nonprofit organisations and managed a retail store featuring artisan goods. She lives in Massachusetts with her husband, two dogs, and one cat. Visit her at www.karichapin.comshow more

Rating details

1,285 ratings
3.81 out of 5 stars
5 26% (332)
4 39% (496)
3 28% (363)
2 6% (76)
1 1% (18)

Our customer reviews

This is a well written, easy to understand book that clearluy and comprehensively takes you through all the steps you need to think about when organising your business. I was nearly put off reading the book when pages started falling out as I opened it up. Such a great book deserves to be better made, seeing that it talks about quality so often. Five stars for content and look, zero stars for bad binding.show more
by Lily Kovac
Over the last 12-18 months I've been stuggling to write a business plan and make sure I have everything in place to set up a small business from home. I read through this book and it vertually wrote itself! Good, clear tips which are easy to follow. Tax and tiwtter are now de-mystified! It's brilliant for people who know they want to set up but aren't sure they've covered all the basis. Good work Cari Chapin and all the others who contributed!show more
by Rebecca Adcroft
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