The Good Research Guide: For Small-Scale Social Research Projects

The Good Research Guide: For Small-Scale Social Research Projects : For Small Scale Research Projects

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The Good Research Guide by bestselling author Martyn Denscombe has established itself as THE introductory book on the basics of social research. It provides practical and straightforward guidance for those who need to conduct small-scale research projects as part of their undergraduate, postgraduate or professional studies. This brand new fifth edition has been thoroughly updated and revised throughout and includes new material on: The use of social media in research, including guidelines on the use of social networking sites More on internet research and how to run online surveys How to conduct systematic literature reviews Getting good response rates to a survey Writing research reports Research ethics Retaining the clear, friendly and practical approach that has made the book a must for student researchers, the new edition includes many helpful learning features such as "at a glance" summaries in "Key Points" boxes, helpful "Checklists" to guide good practice and handy "Link-ups" between key topics across the book. Every chapter provides up-to-date further reading lists to help you develop your knowledge and research skills. This is an invaluable resource for anyone conducting social research across all business, health, education and other social science disciplines. "This is the best guide for anyone undertaking research. Topics are very comprehensive yet easy to understand. Great examples and checklists to help put theory into practice." Ann Gavellsshow more

Product details

  • Paperback | 376 pages
  • 150 x 226 x 20mm | 519.99g
  • OPEN UNIVERSITY PRESS
  • Milton Keynes, United Kingdom
  • English
  • Revised
  • 5th edition
  • 0335264700
  • 9780335264704
  • 113,125

About Martyn Denscombe

Martyn Denscombe is Emeritus Professor of Social Research in the Faculty of Business and Law at De Montfort University, UK.show more

Table of contents

Introduction PART 1 STRATEGIES FOR SOCIAL RESEARCH 1. Surveys 2. Sampling 3. Case Studies 4. Experiments 5. Ethnography 6. Phenomenology 7. Grounded Theory 8. Action Research 9. Systematic Reviews 10. Mixed Methods PART 2 METHODS OF DATA COLLECTION 11. Questionnaires 12. Interviews 13. Observation 14. Documents PART 3 DATA ANALYSIS 15. Quantitative data 16. Qualitative data PART 4 CONTEXT 17. Research Ethics 18. Research Reports References Indexshow more

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