As the darkness of the world's economic crisis began to blanket the earth, a small yet powerful resisting force could be seen in the distance. Armed with an idea, a laptop and a South African attitude, the resistance took root at the southernmost tip of Africa. An adventure filled with guts, glory and ambition, The Fun Side of Being Serious follows one entrepreneur's journey to fulfil the dream of starting his own online business - FirstStep.me. Written by a young South African of Indian descent who dared to defy his parents by not becoming a lawyer, accountant or doctor, and co-written by a journalist with an ego that only Woodward and Bernstein could match, the book provides a refreshing and honest look at the challenges experienced by entrepreneurs in South Africa's youth business arena. The financial recession is a reality and no matter how much you try to run and hide from it, it cannot be avoided. This practical FirstStep Guide to Online Business aims to help and inspire the youth of South Africa, and the world, to create solutions. Starting your own business is no longer an impossible dream, it's a necessity. show more
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