The Fall of Advertising & the Rise of PR

The Fall of Advertising & the Rise of PR

3.74 (777 ratings by Goodreads)
By (author)  , By (author) 

List price: US$24.95

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity.Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
show more

Product details

  • Hardback | 300 pages
  • 223 x 235 x 27mm | 464g
  • HarperCollins
  • New York, NY, United States
  • English
  • Reinforced binding Reinforced binding Reinforced binding
  • 0060081988
  • 9780060081980
  • 1,863,105

Review quote

"The book makes a plausible case in an engaging, example-rich style."--Harvard Business Review
show more

Rating details

777 ratings
3.74 out of 5 stars
5 28% (214)
4 34% (263)
3 26% (202)
2 11% (82)
1 2% (16)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X