The Data Asset : How Smart Companies Govern Their Data for Business Success
- Hardback | 240 pages
- 162 x 249 x 21mm | 430g
- 10 Jul 2009
- John Wiley and Sons Ltd
- John Wiley & Sons Ltd
- Chichester, United Kingdom
- 1. Auflage
Other books in this series
01 Jul 2014
24 Apr 2012
26 Apr 2010
09 Oct 2012
25 Jun 2010
11 Jul 2014
26 Jul 2011
10 Mar 2011
27 May 2014
01 Jun 2011
The Data Asset: How Smart Companies Govern Their Data forBusiness Success explores the new shift in the way thatsuccessful businesses are thinking about and treating data, movingfrom simply producing data to a focus on consuming data.
Providing you with guidance for building the business case fordata quality and data governance, this book also helps you developthe methodologies and processes that will enable your organizationto better treat your data as a strategic asset.
Author and data quality expert Tony Fisher outlines the rules ofdata governance and looks at how your business can improve dataquality, as well as plan and implement an effective data governanceprogram, with discussion of:
Risk mitigationCost controlRevenue optimizationData quality and data governanceUndisciplined organizationsReactive and proactive organizationsTechnologies required for effective data quality and datagovernance
Part of the Wiley and SAS Business Series, The DataAsset: How Smart Companies Govern Their Data for BusinessSuccess reveals how to get your data to work for you withoutbreaking the bank or scrapping your current solutions. Making thecase for ridding your organization of undependable data and theopportunities that exist when you treat data as a strategicadvantage, this book proves-regardless of the industry that yourcompany is in or the business issues that you face-that managingyour data is vital to achieving your goals and keeping yourbusiness successful.
Back cover copy
--Ian Charlesworth, Practice Leader, Ovum Software
"Especially for businesses with massively complex day-to-daymarketing risk, and channel decisioning, until data quality isunderstood as having the potential to be the deciding factor inwhether a business succeeds or fails against its competition, itwill always be seen as a support function. The Data Asset positionsdata quality as being that deciding factor. The Data Asset hastaken data quality beyond an IT function to the C-level, which, unless this is done, never seems to get accomplished."
--Peter Harvey, CEO, Intellidyn
"The phrase 'data as a corporate asset' has been adopted bybusiness and IT professionals alike. Finally, there's a book thatdeconstructs the phrase and gets to the meat of what matters: information as a business enabler. Tony's book not only justifies anewfound investment in data, it explains why the time for formaland sustained information management has come. And not a moment toosoon."
--Jill Dyché and Evan Levy, cofounders ofBaseline Consulting and authors of Customer Data Integration
"In this book, Tony Fisher has provided an articulatepresentation of the wide range of business impacts attributable tothe absence of organizational data quality management, and thenprovides a practical guide for baselining and improving enterprisedata governance. Tony's years of experience in helpingorganizations have infused this text with many valuablerecommendations that will lead to continual organizationalmaturation and improvement in the value of the enterprise dataasset."
--David Loshin, President of Knowledge Integrity, Inc., and author of Master Data Management and EnterpriseKnowledge Management
Table of contents
About Tony Fisher