The Data Asset
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The Data Asset : How Smart Companies Govern Their Data for Business Success

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Description

An indispensable guide that shows companies how to treat data as a strategic asset Organizations set their business strategy and direction based on information that is available to executives. The Data Asset provides guidance for not only building the business case for data quality and data governance, but also for developing methodologies and processes that will enable your organization to better treat its data as a strategic asset. Part of Wiley's SAS Business Series, this book looks at Business Case Building; Maturity Model and Organization Capabilities; 7-Step Programmatic Approach for Success; and Technologies Required for Effective Data Quality and Data Governance and, within these areas, covers Risk mitigation Cost control Revenue optimization Undisciplined and reactive organizations Proactive organizations Analysis, improvement, and control technology Whether you're a business manager or an IT professional, The Data Asset reveals the methodology and technology needed to approach successful data quality and data governance initiatives on an enterprise scale.
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Product details

  • Hardback | 240 pages
  • 162 x 249 x 21mm | 430g
  • John Wiley & Sons Ltd
  • Chichester, United Kingdom
  • English
  • 1. Auflage
  • 0470462264
  • 9780470462263
  • 1,041,111

Flap copy

Many organizations find that they cannot rely on the informationthat serves as the very foundation of their business. Unreliabledata-whether about your customers, your products, or yoursuppliers-hinders understanding and affects your bottom line. Itseems simple: better data leads to better decisions, whichultimately leads to better business. So why don't executives takedata quality and data governance more seriously?

The Data Asset: How Smart Companies Govern Their Data forBusiness Success explores the new shift in the way thatsuccessful businesses are thinking about and treating data, movingfrom simply producing data to a focus on consuming data.

Providing you with guidance for building the business case fordata quality and data governance, this book also helps you developthe methodologies and processes that will enable your organizationto better treat your data as a strategic asset.

Author and data quality expert Tony Fisher outlines the rules ofdata governance and looks at how your business can improve dataquality, as well as plan and implement an effective data governanceprogram, with discussion of:

Risk mitigationCost controlRevenue optimizationData quality and data governanceUndisciplined organizationsReactive and proactive organizationsTechnologies required for effective data quality and datagovernance

Part of the Wiley and SAS Business Series, The DataAsset: How Smart Companies Govern Their Data for BusinessSuccess reveals how to get your data to work for you withoutbreaking the bank or scrapping your current solutions. Making thecase for ridding your organization of undependable data and theopportunities that exist when you treat data as a strategicadvantage, this book proves-regardless of the industry that yourcompany is in or the business issues that you face-that managingyour data is vital to achieving your goals and keeping yourbusiness successful.
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Back cover copy

"If we accept that the key assets of today's organizations lie indata, information, and human intellectual capital, then we mustalso recognize that harnessing these assets requires a relentlessfocus on data quality and data governance. I simply don't seeanother reasonable alternative for a business looking to exploitthis latent value. Tony Fisher's book manages to put forward thiscase in a compelling way without the usual vendor recourse totechnology for the sake of technology."
--Ian Charlesworth, Practice Leader, Ovum Software

"Especially for businesses with massively complex day-to-daymarketing risk, and channel decisioning, until data quality isunderstood as having the potential to be the deciding factor inwhether a business succeeds or fails against its competition, itwill always be seen as a support function. The Data Asset positionsdata quality as being that deciding factor. The Data Asset hastaken data quality beyond an IT function to the C-level, which, unless this is done, never seems to get accomplished."
--Peter Harvey, CEO, Intellidyn

"The phrase 'data as a corporate asset' has been adopted bybusiness and IT professionals alike. Finally, there's a book thatdeconstructs the phrase and gets to the meat of what matters: information as a business enabler. Tony's book not only justifies anewfound investment in data, it explains why the time for formaland sustained information management has come. And not a moment toosoon."
--Jill Dyché and Evan Levy, cofounders ofBaseline Consulting and authors of Customer Data Integration

"In this book, Tony Fisher has provided an articulatepresentation of the wide range of business impacts attributable tothe absence of organizational data quality management, and thenprovides a practical guide for baselining and improving enterprisedata governance. Tony's years of experience in helpingorganizations have infused this text with many valuablerecommendations that will lead to continual organizationalmaturation and improvement in the value of the enterprise dataasset."
--David Loshin, President of Knowledge Integrity, Inc., and author of Master Data Management and EnterpriseKnowledge Management
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Table of contents

Fore! word, by Ron Powell. Acknowledgments. Introduction. PART ONE: BUILDING THE BUSINESS CASE FOR DATA GOVERNANCE. CHAPTER 1 Making the Case for Better Data. CHAPTER 2 Risk Mitigation: How Quality Data Keeps Your Company Out of Trouble. CHAPTER 3 Controlling Costs with Accurate and Reliable Data. CHAPTER 4 Optimizing Revenue with Quality Data. PART TWO: THE DATA GOVERNANCE MATURITY MODEL. CHAPTER 5 Governing Your Data. CHAPTER 6 Undisciplined Organizations: Disasters Waiting to Happen. CHAPTER 7 Reactive Organizations: Trying to Get Beyond Crisis Mode. CHAPTER 8 Proactive Organizations: Reducing Risk, Avoiding Uncertainty. CHAPTER 9 Governed Organizations: Trust in Data Pays Multiple Benefits. PART THREE: UTILIZING PEOPLE AND PROCESSES TO ACHIEVE A QUALITY CULTURE. CHAPTER10 The Quality Culture. CHAPTER11 People. CHAPTER12 Processes. PART FOUR: CLOSING THE LOOP: SELECTING THE RIGHT TECHNOLOGY FOR YOUR ORGANIZATION. CHAPTER13 Undisciplined Organizations: Discovering the Value of Data Quality Tools. CHAPTER14 Reactive Organizations: Choose the Technology That Gets the Most from Your Applications. CHAPTER15 Proactive Organizations: Bridging the Chasm and Becoming Proactive. CHAPTER16 Governed Organizations: Moving Beyond Data to Business Process Automation. Glossary. Index.
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About Tony Fisher

Tony Fisher is President and CEO of DataFlux, a wholly owned subsidiary of SAS, that enables companies to analyze, improve, and control their data through an integrated technology platform. He has guided DataFlux through tremendous growth as it became a market-leading provider of data quality and data integration solutions and speaks throughout the world on emerging trends in data quality, data integration, and master data management, as well as how better management of data leads to business optimization.
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Rating details

29 ratings
3.62 out of 5 stars
5 14% (4)
4 48% (14)
3 28% (8)
2 7% (2)
1 3% (1)
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