The Creative Gorilla

The Creative Gorilla : Innovate to Learn; Don't Learn to Innovate

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This highly practical book explains how you can make the most of your organisation's opportunities by using the structured, yet creative Inn8 Approach. This simple approach has three parts:
1. Use a structured model (Inn8 Model) to innovate. Build creative solutions and strategies that get "Yes! And..." response.
2. Create an innovative climate (Inn8 Climate) to encourage collaboration and stimulate creative thinking.
3. Employ a toolkit (Inn8 Toolkit) of logical and creative thinking tools to help tap the innate wisdom and creativity of you and your colleagues.
Underlying the Inn8 Approach are four fundamental ideas:
1. Start innovating; do not just talk about innovation.
2. Involve anyone in the organisation; multiply your innovation capability.
3. Innovate anywhere in the organisation; widen your focus beyond products and business model innovation.
4. Innovate to learn; don't learn to innovate. Make the most of your precious people resource. Have them create real propositions and let them learn as they do.
If you want a practical guide to make the most of opportunities, create innovative propositions and develop strategies to implement them, this book is it. It is full of detailed instructions to help you design, facilitate and report on your own innovation workshops. Pick it up and start innovating!
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Product details

  • Paperback | 248 pages
  • 152 x 229 x 13.21mm | 335.66g
  • St Albans, United Kingdom
  • English
  • 1909623105
  • 9781909623101
  • 1,596,521

Table of contents

Introducing the Book
Enter the Rainforest of Opportunities
Should you buy / read this book?
Thank You
To those who influenced my thinking
To those who reviewed the book

Section 1: An Overview of the Inn8 Approach
Layers of the Rainforest
Gorillas in the Rainforest
To Close

Chapter 1: Use a Structured Model
Review The Inn8 Model
A Summary of the Inn8 Model
Key Points About the Inn8 Model
To Close

Chapter 2: Create an Innovative Climate
Create a Macroclimate
Work With Different Styles
Encourage Cross Function Working
Use Four Key Behaviours
Use Naive Thinking
To Close

Chapter 3: Employ Creative and Logical thinking tools
Make the Box Bigger

Section 2: Use the Inn8 Approach
People might react negatively to the tools you use
To Close

Chapter 1:
Stage 1 - Sense Opportunities
Watch for signals
Recommendations to Sense Opportunities
In Summary
Meeting Tools: Sense Opportunities
To Close

Chapter 2:
Stage 2 - explore Opportunity
Do not leap to solutions
Meeting Tools: Explore Opportunity
To Close

Chapter 3:
Stage 3 - Clarify Opportunity
A Hierarchy of Opportunity
Meeting Tools: Clarify Opportunity
To Close

Chapter 4:
Stage 4 - Create propositions
On the Right Track
Meeting Tools: Create Propositions
To Close

Chapter 5:
Stage 5 - Hone proposition
Meeting Tools: Hone Proposition
To Close

Chapter 6:
Stage 6 - Shape Strategy
Meeting Tools: Shape Strategy 116 To Close

Chapter 7:
Stage 7 - Foster Acceptance
Meeting Tools: Foster Acceptance
To Close

Chapter 8:
Stage 8 - Plan Sprint Actions
Meeting Tools: Sprint Actions
To Close

Chapter 9:
"Curry to Go" - an Inn8 Story
Duncan's Story
To Close

Section 3: Prepare and Facilitate an Inn8 Meeting
Section Structure
An Acronym to Design and Run Your Meeting

Chapter 1: Prepare for an Inn8 Meeting
About the Outstanding Meeting Model
To Close

Chapter 2: Build and Maintain the Microclimate
Build the Microclimate
Maintain the Microclimate
To Close

Chapter 3: Facilitation tips
To Close

Chapter 4: Report On the Inn8 Meeting
To Close

Section 4: Lead them around Obstacles
On PIGS and Guerrillas
To Close

Appendix 1:
Additional Tools - Now Online

Appendix 2:
Facilitate an Inn8 Meeting

Appendix 3:
Facilitate a Virtual Meeting
To Close

Appendix 4:
Book List

Appendix 5:
About the Author
Contact John
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Review quote

If you would rather innovate than spend your time talking about innovation, this practical book is for you. -- Mark Majurey Commercial Director and VP, Digital Publishing, Taylor & Francis Books UK John provides that all important bridge between creativity and innovation - in his trademark engaging, witty, but thought-provoking style. Great stuff. -- Martin John, Ministry of Justice UK Like having John right beside you - action - focused, practical, inspirational and coaxing out your innovation.... -- David Picton, Supply Chain Director Everything you need to know about fostering innovation in your organisation / jungle, but were afraid to try. -- Caron Rohsler, Deputy High Commisioner, Ghana, Foreign Office In the field of management texts it is a challenging task to provide genuine new ideas. Yet John has managed exactly that. This is a refreshing new perspective on an age old problem that is insightful as well as being a practical guide and support document for new entrants and experienced practitioners alike. -- John Pelton MBE Head of Efficiency Challenge Programme. HS2 Ltd
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About John Brooker

John began his career in the RAF. He went on to become a Senior Vice President with Visa International, focussing on innovation and transformation of services. John works internationally with medium to large organisations to help them make the most of opportunities. He is a Solution Focus Professional Facilitator and Coach, a Kaizen Training Black Belt Facilitator, a Group Mastery Facilitator and Buzan Mind Mapping Trainer. Based on his experience and training, he developed the Inn8 Approach to innovation. He has an MBA from the Open University, tutored on their "Creativity, Innovation and Change" MBA Course for 14 years and is a critical reader for a new course on this topic. He also tutors on the Open University course "Making a Difference". He is the author of over 150 articles on these topics. With his Visa career and subsequent work, John has over 25 years of experience as a multi-cultural presenter and facilitator using Accelerated Learning and Creative tools to motivate and energise people. He works throughout Europe, the Middle East and Africa. He works in a variety of sectors, including payments, construction, defence, telecommunications, pharmaceuticals and public. His regular clients have included organisations such as Visa Inc., BT, CH2M Hill and EADS and he works with a variety of consulting companies as a meeting facilitator. John is married with two children, lives in London and enjoys walking, cycling and watching sport.
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