The Carrot Principle

The Carrot Principle : How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance

3.65 (770 ratings by Goodreads)
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Newly updated to include information for the UK, The Carrot Principle illustrates how ordinary organizations have made themselves extraordinary through the use of strategic employee recognition. The authors show how great organizations and great managers succeed through living the Carrot Principle.

Featuring case studies of effective recognition in some of the world's most successful organizations, such as DHL, Avis, Pepsi, etc and demonstrating how recognition has led to improved employee commitment and bottom line results in these companies, the book also shows how a Carrot Culture is not created by the CEO, senior leadership team or HR department, but manager by manager.

The book provides examples of leaders - from around the globe - who lead through the Carrot Principle: providing plentiful how-to's for managers wishing to get started or hoping to enhance their recognition abilities.

Overall, there has never been a book in the recognition or motivation space that has had this type of quantitative or case study support.
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Product details

  • Paperback | 256 pages
  • 130 x 194 x 18mm | 181.44g
  • London, United Kingdom
  • English
  • 1847398782
  • 9781847398789
  • 13,545

Review quote

""The Carrot Principle" is a must-read for those who look to accelerate the performance of their organization with an engaged workforce. Gostick and Elton are right on the mark that the power of recognition is the key to winning with your people and your customers."-- Ron Nelson, Chairman & CEO, Avis Budget Group, Inc. "Gostick and Elton are the undisputed thought leaders in employee motivation and recognition. In "The Carrot Principle," they not only provide the statistical proof that recognition will drive business results, but show how great organizations are using these tools to inspire performance."-- John Mullen, Global Chief Executive Officer, DHL Express ""The Carrot Principle" should be required reading for every CEO and aspiring CEO, manager and aspiring manager, every business school student in the world, and every basketball coach. This is the premier prescriptive book on recognition, revealing not only why, but also providing a road map about how."-- Scott O'Neil, Senior Vice President, Team Marketing and Business Operations, National Basketball Association ""The Carrot Principle" not only shows you why, but also how to use recognition and appreciation. This book, as part of your overall operating strategy, will help in obtaining and maintaining a highly motivated workforce that will drive your business toward success."-- Harry Paul, coauthor of "Fish! A Remarkable Way to Boost Morale and Improve Results" and "Revved! An Incredible Way to Rev Up Your Workplace and Achieve Amazing Results" "To succeed in today's ultracompetitive workplace, it is imperative that you have highly motivated people. "The Carrot Principle" provides managers with an exceptional tool to recognize people for their contributions to your success while outlining a process to perpetuate a culture of recognition throughout your entire organization."-- Corey A. Griffin, Chairman and Chief Executive Officer, The Boston Company Asset Management LLC (A Mellon Financial Company)
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About Chester Elton

Adrian Gostick is the New York Times bestselling coauthor of The Best Team Wins, The Carrot Principle, and All In, which are sold in more than fifty countries around the world. He is a founder of the global training firm The Culture Works, with a focus in culture, teamwork, and employee motivation. Learn more at or Chester Elton is co-author of the best-selling "Managing with Carrots," nominated as the SHRM Book of the Year. He is also co-author of "The 24-Carrot Manager" and "A Carrot a Day." As a motivation expert, Chester has been interviewed by the Wall Street Journal, The New York Times, The Washington Post, Fast Company and has been a guest on CNN, Bloomberg Television and on National Public Radio. A sought-after speaker and recognition consultant, Chester is vice president of performance recognition with the O.C. Tanner Recognition Company. He has been a featured speaker at the Society for Human Resource Management annual conference, HR Southwest, Incentive Magazine Forums, New York City Premium and Incentive Show, and Chicago Motivation Show. He serves as a recognition consultant to Fortune 100 firms such as Johnson & Johnson, AOL/Time Warner, Avis and KPMG
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Rating details

770 ratings
3.65 out of 5 stars
5 22% (172)
4 33% (257)
3 34% (262)
2 8% (58)
1 3% (21)
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