The Bad Boys of Brexit : Tales of Mischief, Mayhem & Guerrilla Warfare in the EU Referendum Campaign
Arron Banks enjoyed a life of happy anonymity flogging car insurance in Bristol until he dipped his toes into the shark-infested waters of politics - and decided to plunge right in. Charging into battle for Brexit, he couldn't believe how Westminster types behaved, and resolved to fight for the country's future his own way.From a David Brent-style office on an industrial estate in the south-west, Banks masterminded an extraordinary social media campaign against the tyrannies of Brussels that became a mass movement for Brexit. He tore up the political rule book, sinking GBP8 million of his personal fortune into a madcap campaign targeting ordinary voters up and down the country.His anti-establishment crusade upset everyone from Victoria Beckham to NASA and left MPs open-mouthed. When his rabble-rousing antics landed him in hot water, he simply redoubled his efforts to wind up the targets. Lurching from comedy to crisis (often several times a day), he found himself in the glare of the media spotlight, fending off daily bollockings from Nigel Farage and po-faced MPs.From talking Brexit with Trump and trying not to embarrass the Queen, to courting communists and wasting a fortune on a pop concert that descended into farce, this is his honest, uncensored and highly entertaining diary of the campaign that changed the course of history.
- Hardback | 352 pages
- 137 x 218 x 33mm | 567g
- 07 Mar 2017
- Biteback Publishing
- London, United Kingdom
About Arron Banks
Arron Banks is a businessman and donor. He co-founded the Leave.EU campaign. A father of five, he lives in Bristol with his wife Katya.