The Art of Product Management : Lessons from a Silicon Valley Innovator
The Art of Product Management takes us inside the head of a product management thought leader. With color and humor, Rich Mironov gives us a taste of Silicon Valley's tireless pursuit of great technology and its creation of new products. He provides strategic advice to product managers and tech professionals about start-ups, big organizations, how to think like a customer, and what things should cost. He also reminds us to love our products and our teams. The Art of Product Management brings together the best insights from more than seven years of Product Bytes, Rich Mironov's long-running series on product strategy, technology companies, and how the two interact. This collection is for everyone who builds or markets the next new thing.This is more a how to think about products book than how to templates. Product managers (and others who are deeply committed to great products) will recognize themselves and their daily process struggles. How do I think about customers and solutions? Why does my organization behave the way it does? Can I help others to think long-term, or do I need to think for them? This book captures the inner life of product champions.
- Paperback | 232 pages
- 152 x 229 x 12mm | 318g
- 21 Nov 2008
- Scotts Valley, CA, United States
About Rich Mironov
Rich Mironov CMO of Enthiosys, a software product strategist, and veteran of four high-tech startups. He is an expert on software product management and marketing. At Enthiosys, he provides strategic consulting to more than a dozen technology clients as well as overseeing marketing. His consulting focus is on business models, product strategy, and Agile adoption. Rich has spent more than two decades at technology companies. Starting in software development at Hewlett-Packard, he was a product manager at Tandem Computers and Sybase. Rich then spent almost a decade at Silicon Valley startups: Wayfarer, iPass, Slam Dunk Networks (VP of marketing) and AirMagnet (VP of marketing/product mgmt). The Art of Product Management grows out of his popular Product Bytes newsletter on technology product strategy (http: //tinyurl.com/3kmboy ). Rich is a frequent speaker and lecturer, on the faculty of the Executive Development Center at the UC Berkeley's Haas School of Business. He has served on boards of Norcal PDMA and SVPMA. Rich has an M.B.A. from Stanford University and a B.S. degree in physics from Yale University (with a thesis on dinosaur extinction theories).