The All New Don't Think of an Elephant
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The All New Don't Think of an Elephant : Know Your Values and Frame the Debate

3.95 (3,775 ratings by Goodreads)
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Description

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues. Called the "father of framing" by The New York Times, Lakoff explains how framing is about ideas--ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public. The ALL NEW Don't Think of an Elephant! picks up where the original book left off--delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country--one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens' well-being and freedom.show more

Product details

  • Paperback | 176 pages
  • 134.62 x 210.82 x 15.24mm | 249.47g
  • Chelsea Green Publishing Co
  • White River Junction, United States
  • English
  • Revised
  • 2nd Revised edition
  • 160358594X
  • 9781603585941
  • 11,667

Review quote

-The All New Don't Think of an Elephant! is an indispensable tool for progressives--packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains.---Jennifer M. Granholm, former governor of Michiganshow more

Rating details

3,775 ratings
3.95 out of 5 stars
5 33% (1,242)
4 38% (1,435)
3 22% (833)
2 5% (203)
1 2% (62)
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