The 22 Immutable Laws of Marketing
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The 22 Immutable Laws of Marketing : Violate Them at Your Own Risk!

4.04 (13,320 ratings by Goodreads)
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Description

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
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Product details

  • Paperback | 160 pages
  • 134.62 x 205.74 x 9.91mm | 127.01g
  • HarperBusiness
  • New York, United States
  • English
  • Illustrations, unspecified
  • 0887306667
  • 9780887306662
  • 60,390

About Al Ries

Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.
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Rating details

13,320 ratings
4.04 out of 5 stars
5 39% (5,173)
4 35% (4,663)
3 19% (2,571)
2 5% (671)
1 2% (242)
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