Testing Business Ideas

Testing Business Ideas

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Description

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.

Testing Business Ideas uses an engaging 4-color format to:



Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
Close the knowledge gap between strategy and experimentation/validation
Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas

A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
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Product details

  • Paperback | 368 pages
  • 188 x 238 x 17mm | 710g
  • New York, United States
  • English
  • 1. Auflage
  • 1119551447
  • 9781119551447
  • 656

Back cover copy

Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.



Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulletproof your ideas with evidence today.
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Table of contents

1 Design


Design the Team p. 3


Shape the Idea p. 15


2 Test


Hypothesize p. 27


Experiment p. 41


Learn p. 49


Decide p. 59


Manage p. 65


3 Experiments


Select an Experiment p. 91


Discovery p. 101


Validation p. 231


4 Mindset


Avoid Experiment Pitfalls p. 313


Lead through Experimentation p. 317


Organize for Experiments p. 323


Afterword p. 329
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About David J. Bland

David J. Bland

Author and founder based in Silicon Valley who helps companies find growth using "Lean Startup" methods, design thinking, and business model innovation.

Alex Osterwalder

Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the "Thinkers 50" list; passionate entrepreneur; and in-demand speaker.
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