Testing Business Ideas : A Field Guide for Rapid Experimentation
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Testing Business Ideas uses an engaging 4-color format to:
Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
Close the knowledge gap between strategy and experimentation/validation
Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas
A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
- Paperback | 368 pages
- 188 x 238 x 17mm | 710g
- 12 Nov 2019
- John Wiley & Sons Inc
- New York, United States
- 1. Auflage
Other books in this series
The Big Pad of 50 Blank, Extra-Large Business Model Canvases and 50 Blank, Extra-Large Value Proposition Canvases
05 Dec 2016
Back cover copy
Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulletproof your ideas with evidence today.
Table of contents
Design the Team p. 3
Shape the Idea p. 15
Hypothesize p. 27
Experiment p. 41
Learn p. 49
Decide p. 59
Manage p. 65
Select an Experiment p. 91
Discovery p. 101
Validation p. 231
Avoid Experiment Pitfalls p. 313
Lead through Experimentation p. 317
Organize for Experiments p. 323
Afterword p. 329
About David J. Bland
Author and founder based in Silicon Valley who helps companies find growth using "Lean Startup" methods, design thinking, and business model innovation.
Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the "Thinkers 50" list; passionate entrepreneur; and in-demand speaker.