Tested Advertising Methods

Tested Advertising Methods

4.22 (707 ratings by Goodreads)
By (author)  , By (author)  , Introduction by  , Foreword by 

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Description

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.show more

Product details

  • Paperback | 304 pages
  • 150 x 226 x 18mm | 400g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 5th edition
  • Ill.
  • 0130957011
  • 9780130957016
  • 71,179

Rating details

707 ratings
4.22 out of 5 stars
5 50% (355)
4 29% (207)
3 16% (110)
2 3% (21)
1 2% (14)
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