The Ten Faces of Innovation : Strategies for Heightening Creativity
A brilliant guide to fostering creativity and business innovation, based on the author's experience as the MD of IDEO - the world-famous design firm that has developed hundreds of innovative products, including the Palm Pilot. When it comes to work, could you be an experience architect? Or a storyteller, caregiver or a cross-pollinator? These are just four of the characters developed by IDEO and presented in The Ten Faces of Innovation that any individual can adopt to innovate in their business lives. Individuals can use these different characters in different situations to create a broader range of solutions to business problems: at the start of the creative process you might be the "anthropologist", going into the field to see how customers use and respond to products; later, if there are obstacles, you might be the hurdler, who overcomes obstacles in the way to the finished product. The book explains with examples from business how adopting these characters can beat naysayers who stifle innovation.
- Paperback | 288 pages
- 134 x 210 x 26mm | 340.2g
- 03 Aug 2006
- Profile Books Ltd
- London, United Kingdom
About Tom Kelley
Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking.
Breezy and well written... Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook. * Publishers Weekly * Some new thinking on new thinking....the book's detailed, often quirky examples will inspire. * Harvard Business Review * studded with inspirational examples of companies and individuals who have taken innovative paths to success and profit...if the future is innovation, Kelley's new publication is the roadmap. * Book of the Week - Creative Match.com * This book delivers some tasty morsels to managers hungry to boost their companies' level of innovation. Funny, insightful, and chock-full of surprising examples. * BusinessWeek * a dream-team of 10 "personas" who together can deliver innovation at its most cutting edge. Kelley throws off innovation as lesser men throw off dandruff... * Guardian *