Ten Faces of Innovation

Ten Faces of Innovation : Strategies for Heightening Creativity

3.95 (2,748 ratings by Goodreads)
  • Paperback
By (author) 

List price: US$14.46

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


When it comes to work, could you be an experience architect? Or a storyteller, caregiver or a cross-pollinator? These are just four of the characters developed by IDEO and presented in "The Ten Faces of Innovation" that any individual can adopt to innovate in their business lives. Individuals can use these different characters in different situations to create a broader range of solutions to business problems: at the start of the creative process you might be the "anthropologist", going into the field to see how customers use and respond to products; later, if there are obstacles, you might be the hurdler, who overcomes obstacles in the way to the finished product. The book explains with examples from business how adopting these characters can beat naysayers who stifle innovation.show more

Product details

  • Paperback | 304 pages
  • 134 x 210 x 26mm | 340.2g
  • Profile Books Ltd
  • London, United Kingdom
  • 1861978065
  • 9781861978066
  • 1,079,074

Review quote

"Tom Kelley offers a thoroughly original and thoroughly tested approach to creating a culture of innovation" Tom Peters "Essential reading for every single person in your organisation" Seth Godin, author of Purple Cow"show more

About Tom Kelley

Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking.show more

Rating details

2,748 ratings
3.95 out of 5 stars
5 34% (922)
4 37% (1,014)
3 23% (628)
2 5% (135)
1 2% (49)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X