The Television Will be Revolutionized

The Television Will be Revolutionized

3.65 (46 ratings by Goodreads)
By (author) 

List price: US$24.99

Currently unavailable

We can notify you when this item is back in stock

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


Choice Outstanding Academic Title for 2008 After occupying a central space in American living rooms for the past fifty years, is television, as we've known it, dead? The capabilities and features of that simple box have been so radically redefined that it's now nearly unrecognizable. Today, viewers with digital video recorders such as TiVo may elect to circumvent scheduling constraints and commercials. Owners of iPods and other portable viewing devices are able to download the latest episodes of their favorite shows and watch them whenever and wherever they want. Still others rent television shows on DVD, or download them through legal and illegal sources online. But these changes have not been hastening the demise of the medium. They are revolutionizing it. The Television Will Be Revolutionized examines television at the turn of the twenty-first century -:what Amanda D. Lotz terms the "post-network" era. Television, both as a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways as the result of technological innovations, proliferating cable channels targeting ever more specific niche audiences, and evolving forms of advertising such as product placement and branded entertainment. Many of the conventional practices and even the industry's basic business model are proving unworkable in this new context, resulting in a crisis in norms and practices. Through interviews with those working in the industry, attendance of various industry summits and meetings, surveys of trade publications, and consideration of an extensive array of popular television shows, Lotz takes us behind the screen to explore what is changing, why it's changing, and why these changes more

Product details

  • Paperback | 321 pages
  • 149.86 x 223.52 x 22.86mm | 385.55g
  • New York University Press
  • New York, United States
  • English
  • black & white illustrations
  • 0814752209
  • 9780814752203
  • 624,995

Review quote

"American television is undergoing profound transitions in the digital age, transforming both the television industry and our viewing experiences. Lotz has written the definitive guidebook to the medium in transition, offering a road map to where we've been, where we're going, and why it matters. Anyone with an interest in television's present and future will find The Television Will Be Revolutionized required reading and an indispensable reference in the coming years." -Jason Mittell,Middlebury College "Lotz takes the reader behind the screen and explores in great detail what is changing, why it is changing, and why these changes matter. This is a vital, timely consideration of profound changes in a critical medium." -Choice "Lotz delivers a compelling analysis of trends that are transforming America's most popular medium. Imaginative and accessible, this book makes a vital and timely contribution to the fields of media and cultural studies. It will be of keen interest to TV viewers, industry practitioners, and scholarly experts." -Michael Curtin,author of Playing to the World's Biggest Audienceshow more

About Amanda D. Lotz

Amanda D. Lotz is Professor in the Departments of Communication Studies and Screen Arts and Cultures at the University of Michigan. She is the author of The Television Will Be Revolutionized, Cable Guys: Television and Masculinities in the 21st Century (NYU Press), and Redesigning Women: Television After the Network Era, co-author of Understanding Media Industries and Television Studies, and editor of Beyond Prime Time: Television Programming in the Post-Network more

Table of contents

AcknowledgmentsIntroduction 1 Understanding Television at the Beginning of the Post-Network Era 2 Television Outside the Box: The Technological Revolution of Television 3 Making Television: Changes in the Practices of Creating Television 4 Revolutionizing Distribution: Breaking Open the Network Bottleneck 5 Advertising after the Network Era: The New Economics of Television 6 Recounting the Audience: Integrating New Measurement Techniques and Technologies 7 Television Storytelling Possibilities at the Beginning of the Post-Network Era: Five CasesConclusion: Still Watching Television NotesSelected Bibliography Index About the Authorshow more

Rating details

46 ratings
3.65 out of 5 stars
5 20% (9)
4 46% (21)
3 17% (8)
2 15% (7)
1 2% (1)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X