Television Today and Tomorrow

Television Today and Tomorrow : It Won't Be What You Think

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This is a brass tacks look at television with an eye on the bottom line by two men who boast over sixty years of experience in the medium. This book is intended for general readers with an interest in the media and how it makes use of television.
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Product details

  • Paperback | 256 pages
  • 135.9 x 204 x 13.5mm | 233.89g
  • Oxford University Press Inc
  • New York, United States
  • English
  • Revised ed.
  • halftones, line figures, tables
  • 019511129X
  • 9780195111293

About Gene F. Jankowski

Gene F. Jankowski is Chairman of Jankowski Communications Systems. He served as President and Chairman of the CBS Broadcast Group from 1977 to 1989. David C. Fuchs, now retired, was Senior Vice President, Corporate and Broadcast Affairs, of the CBS Broadcast Group.
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Back cover copy

Gene Jankowski and David Fuchs predict a bumpy road ahead for the information superhighway, and the major TV networks, they say, are abundantly healthy and will remain so well into the next century.
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Review quote

a comprehensive history of TV, new developments in the industry, and what they predict the future holds...will appeal most to those involved in the industry. * Publishers Weekly *
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