Television Today and Tomorrow : It Won't Be What You Think
This is a brass tacks look at television with an eye on the bottom line by two men who boast over sixty years of experience in the medium. This book is intended for general readers with an interest in the media and how it makes use of television.
- Paperback | 256 pages
- 135.9 x 204 x 13.5mm | 233.89g
- 21 Nov 1996
- Oxford University Press Inc
- New York, United States
- Revised ed.
- halftones, line figures, tables
About Gene F. Jankowski
Gene F. Jankowski is Chairman of Jankowski Communications Systems. He served as President and Chairman of the CBS Broadcast Group from 1977 to 1989. David C. Fuchs, now retired, was Senior Vice President, Corporate and Broadcast Affairs, of the CBS Broadcast Group.
Back cover copy
Gene Jankowski and David Fuchs predict a bumpy road ahead for the information superhighway, and the major TV networks, they say, are abundantly healthy and will remain so well into the next century.
a comprehensive history of TV, new developments in the industry, and what they predict the future holds...will appeal most to those involved in the industry. * Publishers Weekly *