Television Today and Tomorrow

Television Today and Tomorrow : It Won't be What You Think

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This book deals with the state of television today and in the future. It explores the gathering and reporting of news on TV, the role of government regulation, and the new technologies that will take television into the 21st more

Product details

  • Hardback | 250 pages
  • 144.78 x 210.82 x 25.4mm | 476.27g
  • Oxford University Press Inc
  • New York, United States
  • English
  • halftones, line figures, tables, bibliography
  • 0195074874
  • 9780195074871

About Gene F. Jankowski

About the Authors: Gene F. Jankowski is Chairman of Jankowski Communications Systems. He served as President and Chairman of the CBS Broadcast Group from 1977 to 1989. David C. Fuchs, now retired, was Senior Vice President, Corporate and Broadcast Affairs, of the CBS Broadcast more

Review quote

"The authors provide an insider's view of the television industry and make some surprising predictions as to the future of the major networks. An interesting and provocative read for media professionals, communication scholars, and lay people alike."--Dr. John DiBiaggio, President, Tufts University"Inside knowledge meets conventional wisdom--with surprising results. Recommended reading for students, viewers, and critics of the business of television."--George Gerbner, Dean Emeritus, The Annenberg School for Communication, University of Pennsylvania"A comprehensive insider's look at how the television business really works as well as a thoughtful, intriguing set of predictions of how it might work in the future."--Jeff Sagansky, Executive Vice President, Sony Corporation"This is an 'insider' book with a visionary reach. First class in every way, readable and insightful."--Jack Valenti, President and CEO, Motion Picture Association of America"A solid overview of how networks function, of government regulation of TV, and of public television. Anyone betting heavily on the 'information superhighway' should consider this bottom-line view."--Kirkus Reviewsshow more

Review Text

The former president (Jankowski) and senior vice president (Fuchs) of CBS consider television's future and find the corporate networks in great shape despite cable TV's rise. The authors argue that the networks possess inherent strengths that will keep them powerful for many years to come. These include: tremendous concentrations of money, talent, and experience with long-established methods of creating popular entertainment; alliances with affiliates that pool news and other resources; and enormous audiences that will continue to lure advertisers. The virtues of the network concept explain Rupert Murdoch's recent success in building Fox and Ted Turner's attempted takeover of CBS, which occurred even as the media was sounding the networks' death knell. Meanwhile, a growing number of cable channels and emerging alternatives, though hobbled by a scarcity of money and talent, must fight for ever tinier slices of the viewer pie. This argument may be seen as self-serving, given the authors' backgrounds, and much of the rest of the book is little more than an apologia for TV. Sections on violence fail to consider important evidence of links between television and real-world violence. Other arguments - that Americans want lowest common denominator entertainment, and that TV can't provide more balanced electoral coverage - also fail to persuade. But there's a strong dose of common sense in the authors' skepticism about the threat posed by cable and by developments like high-definition television, pay-per-view, and home shopping. The book also offers a solid overview of how networks function, of government regulation of TV, and of public television. Anyone betting heavily on the "information superhighway" should consider this bottom-line view. Take the rest with a grain of salt. (Kirkus Reviews)show more

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