Television : The Business Behind the Box
Out of ideas for the holidays?
- Hardback | 384 pages
- 144.78 x 215.9 x 35.56mm | 566.99g
- 01 Mar 1971
- Houghton Mifflin Harcourt P
- United States
Long before Maryland's most famous soft-shell crab, Spiro Agnew, pinched the TV networks in their overextended rebuttals a couple of years ago, massive dissatisfaction existed with the television industry, especially in the area of program content - and the criticism has been growing apace ever since, so much so that recently an FCC commissioner, reform-minded Nicholas Johnson. felt compelled to write a very serious little book called How to Talk Back to Your Television Set. Now Les Brown, Variety's longtime television and radio editor, joins the critics and takes a cold. comprehensive look at the cool medium, zeroing in on the events of TV 1970 to illustrate "how the American television system works." Suggesting at the outset that "television is not so much interested in the business of communications as in the business of delivering people to advertisers." Brown chronicles the bruising infighting among network brass which results from the programming-for-profits-not-people syndrome. He writes in a quick-paced, journalistic style with insider knowledge of the TV exec's modus operandi, as well as an impressive understanding of the new technology and trends which will influence the industry's future development, such as CATV, STV, video cassettes, and FCC ruling on prime time and media cross-ownership. So, boobtubers, front and center. The world's biggest color set might put you to sleep, but Les Brown's engrossing, revealing book won't - it's in black and white but not a bit fuzzy. (Kirkus Reviews)