Telecommunications : An Introduction to Electronic Media

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  • Paperback
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Written by instructors at California State University, this textbook reviews the history, development, and current trends in radio, television, movies, and electronic media; and outlines relevant business and advertising practices, laws and regulations, program formats, and rating systems. The ninth edition updates material on the Internet, satelli
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Product details

  • Paperback | 544 pages
  • 182.88 x 226.06 x 25.4mm | 725.74g
  • McGraw-Hill Publishing Co.
  • London, United Kingdom
  • Revised
  • 9th Revised edition
  • 0072981148
  • 9780072981148

Table of contents

Table of Contents: Prologue: The Significance of Telecommunications Part I Electronic Media Forms 1 Radio 2 Broadcast Television 3 Cable and Satellite Television 4 Movies 5 The Internet 6 Other Forms of Telecommunications 7 International Electronic Media Part II Electronic Media Functions 8 Business Practices 9 Programs 10 Laws and Regulations 11 Ethics and Effects 12 Advertising 13 Audience Feedback 14 Production, Distribution, and Exhibition Epilogue Careers in Telecommunications
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Rating details

7 ratings
3.57 out of 5 stars
5 14% (1)
4 29% (2)
3 57% (4)
2 0% (0)
1 0% (0)
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