Technology Strategies

Technology Strategies

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The impact of information technology on business has strategic consequences that are not fully understood. This title attempts to aid the reader in defining and developing strategic methodologies for both organizations and individuals. It contains examples of the consequences of the IT more

Product details

  • Hardback | 256 pages
  • 186.2 x 241.8 x 24.4mm | 703.08g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 0130279579
  • 9780130279576

Table of contents

Preface. Technology as the Strategic Advantage. But I'm Not an Engineer! What's Ahead? How This Book Is Organized.1. The History of Technology. The Age of Ancient Technology. Technology as Necessity.2. The Business of Technology. Let's Get Down to Business. New Technology, Old Ideas. Business Enters the Digital Age. The Tried and True. Moving into More Practical Matters. The Real World. The Microscopic Point of View.3. Managing Technological Change. Technology and the Workplace. Business Case Models: Life in the Real World. Case 1: Driven by Business. Case 2: Driven by Technology. The Trade-Offs. The Most Common People Issues. Ineffective Systems Management Planning/Implementation: The Organization Structure.4. The Limits of Technology. Life in the Real World. Technical Innovation Meets Business Motivation. The End of a Dynasty. The New Revolution.5. The Future of Technology. Technology Forecasting. The Second Industrial Revolution. The Rise of the Knowledge Base Economy.6. The Internet. What the Internet Is Not. Major Concepts. The Economics of Information. The End of Channels and Hierarchies.7. Developing Technological Strategies. The "Information-Based" Organization. Knowledge Is Power. A World of Chiefs. The Executive Challenge: A Brave New World. The New Corporate Culture. Now That We Know What Not to Do, What Should We Do?8. Developing Business Strategies. Understanding the Correlation Between Competitive Advantage and Organizational Alignment. Aligning the Network. The Insider's View. Aligning the Organization. Aligning for the Future. Aligning the Unknown.9. The Integration of Technology in Our Business and Personal Lives. The Knowledge-Based Economy. Defining the E-conomy. A Company of One. My Technology, Myself. The True Revolution. Most Frequently Asked Questions.Appendix A: Lotus Notes, the Emerging Technology that Stayed that Way. Appendix B: CIGNA Corporation: Laying New Organizational Roots with Reengineering. Appendix C: Competition: Walking the Walk and Talking the Talk. Appendix D: Couch Potatoes, Remain Seated. Appendix E: Technology Paradox. Bibliography. more

About Cooper Smith

COOPER SMITH, former director of technology at Nickelodeon Digital Lab and Animation Studios, recently became the CTO at Education World, a Web site geared toward teachers and students. He holds an engineering degree from more