Technology Lost : Hype and Reality in the Digital Age
-- Addresses consumer speculation about technology and provides a framework for smarter, more profitable investments.-- Explains the difficulties in getting new technologies and products to market and how that affects customer reception.-- Covers economic, cultural, and technological factors affecting technology and product hype - and how consumers can see through it.Technology is hard and takes time to develop, but often other issues, ranging from the development of technical standards, regulations, politics, bureaucracy, and legal issues get in the way and slow its development and its availability for marketable products. This book is about how technologies emerge and, almost immediately, are heavily promoted, or "hyped, " in the hope of winning investor and consumer interest, often years before they (or products based on these technologies) ever appear on the market. Despite a product or technology's failure to come to fruition, without fail the hype goes on, creating great expectations, often with little or no concern about actual consumer interest. This book provides several examples of technologies that have been highly touted for years (including HDTV, artificial intelligence, mobile communications satellites, and WAP) and are only now beginning to appear in any significant way as real products or services. Beginning with a historical perspective, it details their all-too-long journey into the marketplace.
- Paperback | 208 pages
- 151.4 x 213.9 x 14.5mm | 335.66g
- 08 Aug 2002
- Pearson Education (US)
- Prentice Hall
- Upper Saddle River, United States
Table of contents
Introduction: Riding the Hype Cycle. 1. You Can't Always Blame the Technology. Technical Standards. Bureaucracy. Convergence. Interoperability. Regulatory Issues. Legislation. Mergers and Alliances. Investments. The VC Market. Litigation.2. Good Examples, Bad News. The E-Books Story: Not Exactly a Page-Turner. The WAP Flap. Biting into Bluetooth. Calling Big LEO. HDTV-Not a Pretty Picture. Information Appliances (Or Home on the Digital Range). Home Networks and Home Automation. DSL Takes Its Hits. Voice Recognition-So Much Talk. A Cry for Help.3. When Technology "Push" Comes to Shove. Mobile Commerce Becomes a Tough Sell. Telematics Downshifts. GPS-The Sky's The Limit. The Data Game. Ready for My Closeup. Trade Shows: Walking the Walk. Have I Got an Article for You.4. Good Examples, Good News. Over-the-Air Cellular Phone Repair. Get Smart (Cards). How Smart Is Artificial Intelligence? Playing (Wireless) Games.5. Growing the Internet (Wirelessly). Who Needs It? An Optical Illusion. More (or Less) Online Shopping. The Dot-Com Bomb. The Digital Divide.6. Future Hype. Obeying the Law. A Real Learning Experience. Battery-Powered People. 3G and Thee. In This Corner. Improved Internet Access. And Fourth Generation (4G) Wireless? Technology Fatigue. Less Timely Timelines....Technology Timelines. Bibliography. Index. About the Author.
About Ron Schneiderman
RON SCHNEIDERMAN is a contributing editor for Portable Design and IEEE Spectrum magazines and author of six books, including The Mobile Technology Question and Answer Book-A Survival Guide for Business Managers. Schneiderman has served as chief editor of Wireless Systems Design, executive editor of Microwaves & RF, New York Bureau Chief of Electronics for McGraw-Hill, and communications/consumer electronics editor of Electronic News. His work has appeared in The New York Times, Encyclopedia Americana Yearbook, TV Guide, and Rolling Stone.