Techniques of Writing : Business Letters, Memos, and Reports
Techniques of Writing Business Letters, Memos, and Reports is a concise supplemental text covering the basics of effective business writing in these three essential areas. The text eases the job of teaching, as students are not only told what to do, they are shown, step-by-step. Short, applications-oriented exercises enable students to practice what they have learned and allow instructors to pinpoint areas which require more work. In this book, Courtland L. Bovee reveals the following secrets of successful writing that help students become better business writers: * Action-oriented phrases that sell ideas and motivate others to do what you want them to do. * Three words that can destroy favorable reactions to what you write. * How to turn negative words into positive words. * A simple formula that makes your writing more readable. * How to keep your business associates and customers happy-even when you have to criticize, scold, or decline a request. * Writing shortcuts that put across your ideas quickly and concisely. * Writing tips that turn adversaries into friends. How to make written communication work for you instead of against you.
- Paperback | 90 pages
- 137.16 x 208.28 x 15.24mm | 249.47g
- 05 Nov 2007
- Oxford University Press Inc
- New York, United States
- 2nd Revised edition
About Courtland L. Bovee
Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business department at Grossmont College, El Cajon, California.
Table of contents
PART I: PRINCIPLES OF WRITTEN COMMUNICATION ; GENERAL TECHNIQUES ; Write to People ; Make Reading Easy ; Style Is A Help ; CORRECTING FAULTS IN TECHNIQUE ; WORDS ; Strong words ; Familiar Words ; Short Words ; Concrete Words ; Active Words ; Camouflaged Words ; Technical Words ; Unnecessary Words ; PHRASES ; Replaceable Phrases ; Infinitive Substitutes ; Obsolete Phrases ; SENTENCES ; Short Sentences ; Pompous Sentences ; Overloaded Sentences ; Undue Enthusiasm ; Crowded-Together Sentences ; Hedging Sentences ; Pronoun Starters ; Parallelism ; Awkward Pointers ; Misassembled Sentences ; PARAGRAPHS ; Paragraph Unity ; Topic Sentences ; Short Paragraphs ; PART II. PRINCIPLES OF WRITING LETTERS ; LETTER WRITING TECHNIQUES ; ORGANIZATIONAL STEPS ; TYPES OF LETTERS ; Neutral ; Good News ; Bad News ; Persuasive ; PERSUASION ; Tone ; "You" Viewpoint ; Positive vs. Negative Viewpoint ; Euphemisms ; Confidence and Conviction ; Warmth ; Parallel Experience ; Good Manners ; LETTER MECHANICS ; Image ; Company Image ; Letterheads ; Format ; FORM LETTERS ; PART III: PRINCIPLES OF WRITING MEMORANDUMS ; PURPOSES ; FORMAT ; COVERAGE ; STYLE ; TONE ; PART IV: PRINCIPLES OF WRITING FORMAL REPORTS ; TYPES OF REPORTS ; Introduction ; Informational ; Examinational ; Analytical ; REPORT PLANNING ; Problem Determination ; Problem Factors ; DATA RESEARCH ; Research Methods ; Note-Taking ; DATA ORGANIZATION ; Data Grouping ; Outline Requirements ; REPORT ELEMENTS ; Title Fly ; Title Page ; Letter of Authorization ; Letter of Transmittal ; Table of Contents ; Synopsis ; Introduction ; Report Body ; Summary/Conclusions/Recommendations ; Appendixes ; Bibliography ; Index ; DATA INTERPRETATION ; The Data Base ; Logic ; Evaluation Attitudes ; Checking ; Interpretation Procedure ; COMMUNICATION ESSENTIALS ; Believability ; Viewpoint ; Coherence ; Style ; Excerpts ; Footnotes ; Bibliography ; ILLUSTRATIONS AND TABLES ; Plan ; Location ; General Mechanics ; Tables ; FINAL FORMAT ; Physical Presentation ; Typing ; Special Formats ; PART V: PRINCIPLES OF WRITING INFORMAL REPORTS ; SCOPE ; TECHNIQUES ; PART VI: APPENDIXES ; A. REFERENCES FOR BUSINESS WRITERS ; B. SKILL-BUILDING WRITING EXERCISES ; C. CHECKLIST OF WORDY AND TRITE EXPRESSIONS