Tech-venture

Tech-venture : New Rules on Value and Profit from Silicon Valley

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Drawn from the popular TechVenture program at the Kellogg School of Management, this book provides a deep understanding of the key finance and business trends in e-commerce Viewing Silicon Valley as a test lab for e-commerce strategies, this book delivers the latest financial and business models shaping the e-commerce industry. TechVenture focuses on the Silicon Valley phenomenon, the new financial strategies, and evolving e-business models. Each chapter draws from field research and interviews with the top minds in business today, and covers the most recent advances in e-finance, including: technology incubators, start-up funds, measuring intellectual capital, valuation techniques for Internet firms, and emerging technologies. In addition, TechVenture features intriguing and informative case studies and examples of major companies, including Idealab, Merrill Lynch, Pfizer, and Amazon.com. General business and finance readers, as well as those fascinated by the Internet economy, will find TechVenture an invaluable read that is on the cutting edge of e-business.
Mohanbir Sawhney (Evanston, IL) is the McCormick Tribune Professor of Electronic Commerce and Technology at the Kellogg Graduate School of Management, Northwestern University. Mr. Sawhney was recently named one of the twenty-five most influential people in e-business by Business Week magazine. Ranjay Gulati (Chicago, IL) is the Associate Professor of Management and Organizations at the Kellogg Graduate School of Management and the Director of the Center for Resource on E-Business Innovation. Anthony Paoni (Chicago, IL) is Associate Professor at the Kellogg Graduate School of Management.
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Product details

  • Hardback | 368 pages
  • 162 x 233 x 30mm | 674g
  • New York, United States
  • English
  • New.
  • Ill.
  • 0471414247
  • 9780471414247

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We live in a world where technology is transforming the business landscape and is creating an unprecedented level of business innovation. Yet, amidst this whirlwind of change, one certainty has emerged: the New Economy is the economy and e-business pervades all business. From food service to aeronautics, retail apparel to biotech-no company is immune to the sweeping changes of new technologies and the business and finance models they engender. An understanding of the nature of e-business, the technologies that drive e-commerce, and the new competitive possibilities they present must now become part of every executive's, entrepreneur's, and financier's arsenal. Based on a groundbreaking program at Northwestern University's prestigious Kellogg Graduate School of Management, TechVenture delivers valuable tools for developing this understanding and knowledge.

Inspired by initiatives taking place in Silicon Valley-the prime incubator of today's most advanced business strategies-TechVenture provides an in-depth look at how a host of technologies and the businesses they enable have created new approaches to evaluating and nurturing business growth and profitability, rendering traditional methods obsolete. Drawing upon extensive field research and interviews with leaders from the worlds of business, finance, and technology, the book acquaints you with pioneering business and finance trends and approaches, and describes how they are redefining the enterprise organization and the face of competition.

Fascinating case studies from top companies in an array of industries, as well as interviews that chronicle the experiences of Silicon Valley leaders, help depict the role of venture capital firms, technology incubators, and other business enablers that drive innovation and further fuel the evolving business landscape. The authors explore innovative methods for evaluating profitability and sustained growth, including valuation techniques for Internet firms and effective techniques for measuring intellectual capital. They also examine timely business models centered on improved information access and the transformation of knowledge into value and innovation. And they deliver incisive analysis of the impact new and disruptive technologies will have on the entertainment, biotech, and e-commerce industries.

TechVenture is must reading for anyone who wants to understand the critical finance and business trends shaping business today and their profound implications for the years ahead.
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Back cover copy

PRAISE FOR TECHVENTURE

"Mohan Sawhney is a John Maynard Keynes for the Net Age."-Business Week

"As technology moves from being a tool to a driver of business strategy, TechVenture and its insights will be mission critical."-Vinod Khosla, Partner Kleiner Perkins Caufield & Byers

"TechVenture puts on display the technologies that are sculpting the opportunities and pitfalls of tomorrow's business landscape."-Rajat Kumar Gupta, Managing Director Worldwide, McKinsey & Company, Inc.

"This book derives relevant, enduring lessons from the network economy. Those few who still believe that technology and business are separable know little about either technology or business-this book explains why!"-Ashutosh Roy, Cofounder & CEO, eGain Communications

"TechVenture delivers thought-provoking analyses of the technology trends shaping the businesses of today and tomorrow. I consider it must reading for anyone who wants to understand the magic of Silicon Valley in the global economy." -Vijay Mahajan, John P. Harbin Centennial Chair in Business, The University of Texas at Austin, and coeditor of Digital Marketing

"Mohan and his coauthors understand entrepreneurs, technology, and emerging markets-TechVenture consolidates their thinking into a primer for today's executive and provides a useful framework as things continue to evolve in the future. This book is a must-read for any serious business manager."-Jonathan Guerster, General Partner, Charles River Ventures
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Table of contents

The Kellogg TechVenture Team. Foreword. Acknowledgments. Introduction. Where Value Lives in a Networked World. Inside Technology Incubators. The Startup Graveyard: 10 Lessons for Avoiding Failure and Secrets for Success. Valuation Techniques for Internet Firms. New Economy Metrics: Measuring Intellectual Capital. Wireless E-Business: Identifying the Next Killer App. Customer Competencies: Data Mining and Customer Relationship Management. Electronic Payment Systems: New Opportunities for Value Exchange. The Music Controversy: Application or Company? The Battle for the Last Mile. Commercializing Genomics. Epilogue: Venturing Beyond Boundaries. Appendix A: Diagnostic Tool for Startup Companies. Index.
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About Mohan Sawhney

MOHAN SAWHNEY, PhD, is the McCormick Tribune Professor of Electronic Commerce and Technology and the Director of the Center for Research in Technology, Innovation, and e-Business at the Kellogg Graduate School of Management, Northwestern University. He is a Forum Fellow of the World Economic Forum, a Fellow of DiamondCluster's Diamond Exchange, and a strategic advisor to the Technology Operating Committee of Goldman Sachs. Dr. Sawhney was recently named one of the twenty-five most influential people in e-business by Business Week. RANJAY GULATI, PhD, is the Michael L. Nemmers Associate Professor of Technology and e-Commerce and the Research Director of the Center for Research in Technology, Innovation, and e-Business at the Kellogg Graduate School of Management. He codirects the Winning Strategies for e-Business and Sustainable Competitive Advantage executive programs at the Kellogg School. ANTHONY PAONI is Clinical Professor of e-Commerce and Technology at the Kellogg Graduate School of Management. He is a Fellow of DiamondCluster's Diamond Exchange, a director of several public companies, and an advisor to several large as well as start-up technology companies. The KELLOGG TECHVENTURE TEAM is comprised of over 100 students who participated in Kellogg's influential TechVenture program.
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