Tasting the Good Life

Tasting the Good Life : Wine Tourism in the Napa Valley

3.75 (4 ratings by Goodreads)
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Five million visitors a year travel to California's Napa Valley to experience the good life: to taste fine wines, eat fine food, and immerse themselves in other sophisticated pleasures while surrounded by bucolic beauty. Tourism is the world's largest employer, and tourists today want to experience the world through all five senses. Tasting the Good Life tells the story of Napa tourism through the words of the tourists who visit and the men and women who provide the products and services they rely on. The stories of 17 people-from winemaker to vineyard manager, from celebrity chef to wait staff, from hot air balloonist to masseuse-provide extraordinary insight into this new form of tourism and its impact on an iconic American place.show more

Product details

  • Paperback | 288 pages
  • 152.4 x 228.6 x 22.86mm | 498.95g
  • Indiana University Press
  • Bloomington, IN, United States
  • English
  • 24 color illus., 23 b&w illus.
  • 025322327X
  • 9780253223272
  • 1,700,649

Review quote

Tasting the Good Life is an interesting and readable consideration of what tourists are doing to us-and what we think of ourselves. October 6, 2011 * Napa Valley Register * Even-handed and thorough....Well done! -- Clay Gregory * CEO, The Napa Valley Destination Council * An excellent book for all tourists, winery managers, and city or region planners.August, 2011 * Winesworld's Magazine * Tasting the Good Life is a fine study of wine and what it offers people, highly recommended. August 2011 * Midwest Book Review * Opens a new chapter on California's celebrated Napa Valley...presenting both the economic benefits to, and the negative social impacts on, those who live and work in 'Eden'. -- Rue Ziegler * California Heritage Research Group *show more

About George Gmelch

George Gmelch is Professor of Anthropology at the University of San Francisco and Union College. He is author of 11 books and numerous articles, many of which have appeared in the New York Times, Washington Post, Psychology Today, Society, and Natural History.Sharon Bohn Gmelch is Professor of Anthropology at the University of San Francisco and Roger Thayer Stone Professor of Anthropology atUnion College. She is author of 7 books, including Nan: The Life of an Irish Travelling Woman, The Tlingit Encounter with Photography, and Tourists and Tourism.show more

Table of contents

Introduction: Tasting the Good Life1. The Napa Valley--a Brief History2. The Tourism of Taste3. Consuming Place: Napa's Culinary Terroir4. From Vine to WineVineyard Foreman: Juan MartinezVineyard Manager: Jim LincolnWinemaker: Pam Starr5. Touring and TastingWine Educator: Ellen FloraTasting Room Consultant: Craig RootTasting Room Server: Jim McCulloughSalonnier: Shawn LaRueWine Tour Guide: Don Partier6. Food and Fine DiningThe French Laundry: Thomas KellerThe Front of the House: Salvador Aguilara and Josefina GonzalesNapa Valley Cooking School: Barbara AlexanderFrom Back to Front of the House: Edgar Bonilla7. Napa's Other PleasuresWine Train: Melodie HiltonMassage: Claude SmithHot Air Ballooning: Joyce BowenBike Tours: Brad DroppingArt Gallery: Paul Thoren8. Tourism, Quality of Life, and the Future of NapaAcknowledgmentsNotesGlossaryBibliographyIndexshow more

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4 ratings
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3 25% (1)
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