Target: Prime Time
16%
off

Target: Prime Time : Advocacy Groups and the Struggle Over Entertainment Television

By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?

Description

Offering the first book-length exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure on prime-time TV. She vividly describes, for example, how the Catholic Church campaigned against Maude's abortion on the TV show, Maude; how outraged actors mobilized a national protest against the portrayal of blacks in the TV miniseries, Beulah Land; and how the Moral Majority waged a sophisticated campaign to "clean up TV," by threatening to boycott advertisers. Exposing the inner workings of network television as no other book has done, Montgomery's study demonstrates how behind-the-scenes struggles have shaped the images, messages, and values that enter people's homes every night. The book also raises critical questions about television's role in our society and its responsibility to the American public.show more

Product details

  • Paperback | 288 pages
  • 134.62 x 203.2 x 15.24mm | 249.47g
  • Oxford University Press Inc
  • New York, United States
  • English
  • Revised ed.
  • photos
  • 0195063201
  • 9780195063202

About Kathryn C. Montgomery

About the Author: Kathryn C. Montgomery teaches Film and Television at the University of California, Los Angeles. She has written for various publications, including the Journal of Communication and Columbia Journalism Review.show more

Back cover copy

Offering the first booklength exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure of prime-time TV. Exposing the inner workings of network television as no other book has done, Target: Prime Time demonstrates how behind-the-scenes struggles have shaped the images, messages, and values that enter people's homes every night.show more

Review quote

"Well-researched, well-written, and well-worth adding to any tvphile's library."-Variety "Extremely well written and comprehensive....An outstanding book that fills a void in the literature and should be required reading for citizens concerned with the quality of network television."-Choice "A unique and fascinating look at the pressure group siege lines surrounding U.S. television and efforts to ward them off....Valuable history for practitioners and students of the media."-Erik Barnouw "A unique and fascinating look at the pressure group siege lines surrounding U.S. television and efforts to ward them off."-Erik Barnouw "Montgomery has made a needed contribution to the research on that period with Target: Prime Time, which thoroughly examines media activism in the unregulated world of network television."-Journal of Communication "The special interest group that Kathy Montgomery addresses is a big one, consisting of those wishing to better understand the nature of communications media. Her book is the essence of good writing and good thinking. It taught me a lot."-Howard Rosenberg, T.V. critic for Los Angeles Times "A remarkably detailed inside look at how, starting in the 1970s, the various 'advocacy groups,' as [Montgomery] calls them, turned prime-time television into a virtual battle zone....Fascinating."-Marie Winn, The New York Times Book Review "A solid addition to media history, likely to become a standard resource on its subject."-Booklist "An excellent book that provides an important addition to the pressure group framework. Montgomery's book is accessible to a broad audience of social scientists, and it challenges many of the assumptions of conventional interest group literature."-Donald R. Culverson, University of Wisconsinshow more