Tales from the Sewer: Chapter Book Bk.1
Splinter narrates the story of the Turtles from their discovery in the sewer to their transformation to ninja warriors, revealing great friendships, recalling fierce battles and dark secrets, and giving a taste of what is to come. Full colour images and captivating storytelling from Splinter's unfailing mutant memory. Learn the origins of the Teenage Mutant Ninja Turtles, the secrets of their success in battle, and hear tales of how they have defeated evil and fearsome enemies. Splinter reveals how they learned the ways of the ninja and what adventures await them.
- Paperback | 64 pages
- 148 x 210mm | 149g
- 04 May 2004
- HarperCollins Publishers
- London, United Kingdom
TMNT have been on GMTV since premiering on July 20.The initial indications from both GMTV and Vivid Imaginations(master Toy licensee) are that the Turtles this time around have superceded their expectations."GMTV is delighted with the ratings for TMNT which, after only 5 weeks, has produced some of our highest shares of the kids audience so far this year", says Brian Hughes, Head of Kids Programming at GMTV.With an average 30 per cent share for boys 4-9 and 21 per cent share for kids overall, Turtles peaked at a 37 per cent share last week with ratings increasing week on week.With regard to Toy sales, the Turtles figurines have become No.10 on the industry Top 50 for July (NPD figures). Key retailers such as Woolworths have witnessed some fantastic initial sales; Jo Hall, Woolworths Commercial Director stated, "based on initial sales it looks like the new Turtles will be just as big as the first time!", predicting them to be number one for Christmas.Fox Kids will launch the Turtles on their channel during October half-term, airing the show at both 10a.m. and 4.30p.m. daily. The launch will be promoted heavily both on and off line themed around the 'Week of the Ninja'.In the lead up to Christmas additional products will be launched priming the market for the major launch in 2004.