Tackling Tourists

Tackling Tourists : An inside Guide to Visitor Management

  • VHS video

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Demonstrating significant aspects of the GNVQ Leisure and Tourism units on human resources, marketing and customer service in action, this video follows the custodian guides at the Secret Wartime Tunnels of Dover Castle as they look after visitors and tackle the problems encountered. It investigates how advertising, sales promotion and direct marketing contribute to the team's success. The video is suitable for use with "Visitor Management", a tutor and student guide.
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Product details

  • VHS video
  • Swindon, United Kingdom
  • 1850746877
  • 9781850746874