Symposium for the Marketing of Higher Education, 1992, November 15-17, 1992, Atlanta, Georgia
Reproduced typescripts of 27 papers consider marketing higher education, in sections on strategy, research, enrollment services, and development. Among the specific topics are success factors for TQM, the self-reported college choices of high-school seniors, the multiple-transfer student, and gifts during a capital campaign. No index. Available from American Marketing Assn., 250 South Wacker Dr., Chicago, Il 60606. Annotation copyright Book News, Inc. Portland, Or.
- 215.9 x 279.4 x 19.05mm | 566.99g
- 01 Nov 1992
- American Marketing Association
- United States