4.26 (117 ratings on Goodreads)
By (author)  , By (author) 

List price: US$40.00

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


Symbols play an integral role in branding programs. More often than not, symbols are used alongside logotypes, the two working in tandem to illustrate the values and qualities of a brand to its audience. However, symbols can be hugely effective on their own, providing organizations and brands with 'marks' that provide an instantly recognizable signifier when seen independently of the brand name and/or logotype. Nike's 'swoosh' is seldom seen with its corresponding logotype these days: it has become so familiar that we don't need the name in order to recognize the brand. Among countless other examples, the Shell symbol, Michelin's Bibendum, London Transport's intersected circle, the Guinness Harp and the Woolmark symbol form a unique visual vernacular as ubiquitous and familiar as the 'man at work' pictogram. The book features over 1,300 symbols, organized into groups and sub-groups according to their visual characteristics. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed more

Product details

  • Paperback | 336 pages
  • 188 x 246 x 38mm | 1,220.16g
  • Laurence King Publishing
  • London, United Kingdom
  • English
  • 1400 illustrations, 100 in colour
  • 1856697274
  • 9781856697279
  • 58,873

About Angus Hyland

Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico and Varoom. Angus Hyland is a graduate of the RCA and a partner at Pentagram Design London. In 2001 Hyland was the cocurator, with Roanne Bell, of Picture This, a British Council exhibition featuring the work of London more

Table of contents

ABSTRACT Circles / Squares & Rectangles / Triangles / Polygons / Geometric Combinations / Ovals & Ovoids / Rings & Roundels / Radiating / Concentric / Rotary / Curves, Arcs & Crescents / Dots / Loops, Knots & Guilloche / Plaid, Woven & Chequered Motifs / Stripes / Ribbons & Zigzags / Diamonds / Chevrons / Arrows / Crosses REPRESENTATIONAL Astronomy / Weather / Water & Waves / Fire & Flames / Landscape / Trees / Plants & Leaves / Flowers / Fruit & Vegetables / Animals / Birds / Fish, Marine Creatures & Shells / Insects / Extinct & Mythical Creatures / Human Figures / Heads & Faces / Eyes / Hands & Feet / Hearts / Crowns / Shields & Flags / Architecture / Transport / Tools & Machinery / Everyday Objects & Appliances / Sports / The Arts / Books & Paper / Fashion & Clothing CASE STUDIES London Transport / BOAC / CBS / CND / MOT / KLM / WWF / British Rail / Continental Airlines / Shell / Nike / Munich Olympics 1972 / Deutsche Bank / SBB CFF FFS / Apple / Centre Georges Pompidou / HSBC / BP / Pan Am / Paul Forrer AG / BAM / Museum Gegenwartskunst Siegen / Penguin / Sprint / Nouveau Theatre de Montreuil / RACE / Cooper Union / The New York Public Libraryshow more
Book ratings on Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X