Switch

Switch : How to change things when change is hard

4.02 (46,248 ratings by Goodreads)
By (author)  , By (author) 

Free delivery worldwide

Available. Expected delivery to the United States in 8-13 business days.


Not ordering to the United States? Click here.

Description

___________________________________
Change is hard. It doesn't have to be.

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
show more

Product details

  • Paperback | 320 pages
  • 129 x 198 x 20mm | 224g
  • RANDOM HOUSE BUSINESS BOOKS
  • London, United Kingdom
  • English
  • 1847940323
  • 9781847940322
  • 16,534

Review Text

Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality
show more

Review quote

A fantastic book * Wired * Witty and instructive * Wall Street Journal * Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality * BBC Focus * Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making * Time * A must-read * Forbes *
show more

About Dan Heath

Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages. Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother Dan have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages including Thai, Arabic and Lithuanian. He has helped over 530 startups refine and articulate their strategy and mission. Chip lives in California.
show more

Rating details

46,248 ratings
4.02 out of 5 stars
5 37% (17,270)
4 37% (17,342)
3 18% (8,208)
2 5% (2,186)
1 3% (1,242)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X