Survey Research

Survey Research : A Computer Assisted Introduction

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This book should be of interest to degree and diploma students taking courses in research methods in departments of social and behavioural sciences.
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Product details

  • Spiral bound | 320 pages
  • 197 x 241mm | 700g
  • Wadsworth Publishing Co Inc
  • Belmont, CA, United States
  • English
  • 053409774X
  • 9780534097745

Table of contents

The science of surveys. Questions and answers. Sampling and random numbers. Writing a questionnaire. Free-form items. Basic statistics and recoding. Matrixes and indexes. Validity and reliability. Open-ended items. The XYZ management survey. Complex survey designs. The utility program. Appendix. Bibliography. Glossary.
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