Survey Research Methods

Survey Research Methods

3.55 (113 ratings by Goodreads)
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The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialling; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. This book has been an ideal course companion for survey research and research methods courses at the undergraduate and graduate levels.
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Product details

  • Paperback | 184 pages
  • 149.86 x 226.06 x 15.24mm | 249.47g
  • Thousand Oaks, United States
  • English
  • Revised
  • 5th Revised edition
  • 1452259003
  • 9781452259000
  • 258,389

Table of contents

1. Introduction
2. Types of Error in Surveys
3. Sampling
4. Nonresponse: Implementing a Sample Design
5. Methods of Data Collection
6. Designing Questions to Be Good Measures
7. Evaluating Survey Questions and Instruments
8. Survey Interviewing
9. Preparing Survey Data for Analysis
10. Analyzing Survey Data
11. Ethical Issues in Survey Research
12. Providing Information about Survey Methods
13. Survey Error in Perspective
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Review quote

"The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey." -- Gilbert Jacobs "Even students with very little background in research methods can follow this text easily." -- Candan Duran-Aydintug "[The book] is accessible enough for the masters students but theoretical enough for the doctoral students." -- Claudette Peterson "The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction." -- Joseph Kush
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About Floyd J. Fowler

Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.
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Rating details

113 ratings
3.55 out of 5 stars
5 16% (18)
4 37% (42)
3 35% (40)
2 10% (11)
1 2% (2)
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