The Support Economy

The Support Economy : Why Corporations Are Failing Individuals and the Next Episode of Capitalism

4.04 (54 ratings by Goodreads)
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Business is broken and can't be fixed because today's 'managerial' capitalism has grown hopelessly out of touch with the people it should be serving. This fascinating book explores this chasm between people and the corporations. On one side are companies stuck in a century-old business model. On the other is a new society of individuals no longer content to bend to the old adversarial rules of commerce. Instead, they seek relationships of advocacy and trust that provide support for their complex lives. Unlocking the frustrated needs of today's individuals can unleash the next great wave of wealth creation. This will require radically new approaches to commerce and capitalism. "The Support Economy" provides a profound new framework for these innovations. It is an urgent call to action for consumers, entrepreneurs, investors, corporate visionaries, mavericks, public officials, and every citizen who cares about the future.
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Product details

  • Paperback | 480 pages
  • 152 x 235 x 32mm | 522g
  • London, United Kingdom
  • English
  • Reprint
  • 0142003883
  • 9780142003886
  • 824,559

Table of contents

The Support EconomyPreface
One: Building the Chasm

Part One. Challenge: New People, New Markets
Two: Dreaming Economic Revolution
Three: How Managerial Capitalism Made New People
Four: The New Society of Individuals
Five: The Individual as History's Shock Absorber
Six: The Individuation of Consumption

Part Two. Crisis: Old Organizations Meet New People
Seven: The Transaction Crisis
Eight: Organizational Narcissism: Products, Pyramids, and the Legacy of Contempt
Nine: Rediscovering the End Consumer, Over and Over Again

Part Three. Emergence: The New Enterprise Logic
Ten: The Digital Bridge
Eleven: Conceptualizing the New Enterprise Logic: The Metaprinciples of Distributed Capitalism I
Twelve: The Inner Workings of the New Enterprise Logic: The metaprinciples of Distributed Capitalism II

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Review Text

A daring attempt to reconceive the way business is done. ( Fast Company ) A perfect marriage of business school professor and executive. ( The Economist )
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About Shoshana Zuboff

Shoshana Zuboff is the Charles Edward Wilson Professor of Business Administration at the Harvard Business School. Called 'the prophet of the information age', she is the author of the critically acclaimed In the Age of the Smart Machine: The Future of Work and Power. James Maxmin was Chairman and CEO of Volvo-UK, Thorn Home Electronics, and Laura Ashley PLC and is currently the Advisory Director at Mast Global Ltd. Dr. Maxmin has been a non-executive director of major companies on both sides of the Atlantic.
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Rating details

54 ratings
4.04 out of 5 stars
5 43% (23)
4 33% (18)
3 15% (8)
2 4% (2)
1 6% (3)
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