The Supermarketers

The Supermarketers : Marketing for Success, Rules of the Master Marketers, the Naked Marketplace

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Description

This survey of dozens of marketing leaders and their marketing techniques explores the dynamics of today's consumer market and demonstrates how innovative ideas and well-planned campaigns lead to successshow more

Product details

  • Hardback
  • 157.48 x 236.22 x 38.1mm | 657.71g
  • Penguin Group USA
  • E P Dutton
  • English
  • 0525245200
  • 9780525245209

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