Supermarket Trap

Supermarket Trap : Consumer and the Food Industry

  • Hardback
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Product details

  • Hardback | 256 pages
  • 142.24 x 213.36 x 27.94mm | 544.31g
  • Bloomington, United Kingdom
  • 0253185858
  • 9780253185853

Review Text

Germinating from articles in The Nation, this is a level, thoroughgoing and hard-hitting study of the food industry which now adds up to 110 billion dollars. And in particular the chain stores which have strangulated the small shopkeeper. On the menu, all kinds of overcharging: because of advertising; new products (and the constant innovation even if duplication); promotional lures; packaging, etc. Some of this you may have read before in part (say in Margolius' buy-wise manuals) but Miss Cross' discussion proceeds in depth with all kinds of supplementary statistics and there are manifold approaches to the exploitation of the poor, the pollution of some products (the worm in the babyfood), the malpractices (boosting, "grazing," etc.) which cost the average store $28,000 a year. And in particular the dazed progression of the average housewife through some 8000 items on display and her inability to evaluate specious top dollar and penny-saving items. This is all in the interests of the consumer who should become a 'consumerist,' "honestly informed and fairly served." (Since the appendices and notes are very full, would it not have helped to include the 47 national organizations extant, now perhaps more or less, which women might join?) In any case, an informing corrective. (Kirkus Reviews)show more