Super Mario

Super Mario : How Nintendo Conquered America

3.82 (3,815 ratings by Goodreads)
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The story of Nintendo's rise and the beloved icon who made it possible.
Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.
The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.
Find out about:
* Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.
* Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. * The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
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Product details

  • Hardback | 320 pages
  • 152 x 229 x 30.48mm | 544.31g
  • Portfolio
  • New York, United States
  • English
  • 1591844053
  • 9781591844051
  • 579,139

About Jeff Ryan

Jeff Ryman, a lifelong gamer, has been featured on and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey.
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Rating details

3,815 ratings
3.82 out of 5 stars
5 24% (906)
4 42% (1,610)
3 28% (1,053)
2 5% (203)
1 1% (43)

Our customer reviews

Being somebody who focuses heavily on the video game industry, this book gives you a detailed and concise history of the mascot of Nintendo. Though I was already knowledgeable on most of the stages of the "carpenter"/plumber, this book informed me on so many aspects in a literal and metaphorical perspective and gives conclusive reasoning what makes made him such a beloved character. The book also contains a lot of trivia, not just about Mario games but other games throughout the gaming generations. I highly recommend this more
by Ryszard Heller
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