Successful Tourism Marketing

Successful Tourism Marketing : A Practical Handbook

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Description

Toruism is a lucrative industry, and the vast majority of people employed in the field have little or no formal qualifications related to tourism. Marketing is a particularly important aspect in this area of the subject, and this text provides a practical guide to equip tourism professionals and students alike with the skills necesssary to deal with real-life situations. It deals with the need to understand the market for tourism products, the technicalities of putting together a thorough marketing plan and the various promotional methods, before backing all this up with a series of instructive case studies.show more

Product details

  • Book | 224 pages
  • 154 x 233mm | 371g
  • Kogan Page Ltd
  • London, United Kingdom
  • 0749421231
  • 9780749421236

Table of contents

The tourism industry; developing a marketing plan; promotional tools; case studies and examples of good marketing.show more