Successful Event Management

Successful Event Management : A Practical Handbook

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Description

The fifth edition of Successful Event Management covers every aspect of events management, from the planning and set up process through to delivery, close-down and evaluation. The wealth of case studies includes both successful and failed events, allowing you to really understand how the principles described in the text can affect the outcome of an event.
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Product details

  • Paperback
  • 190 x 245 x 11mm | 552g
  • London, United Kingdom
  • English
  • 5th edition
  • 1473759110
  • 9781473759114
  • 1,213,236

Table of contents

PART ONE: THE EVENTS BUSINESS
1 An introduction to events
2 The market demand for events
3 The events business: supply and suppliers
4 Events in context
PART TWO: MANAGING EVENTS
5 Making a start and planning the event
6 Financial management and the budget
7 Event logistics and supplies
8 Marketing and public relations for events
9 Risk management and legalities
10 Event project management and set-up issues
11 The organisation manager and the team: during the event
12 Close-down, evaluation and legacies
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