Successful Event Management

Successful Event Management : a Practical Handbook

3.81 (16 ratings by Goodreads)
By (author)  , By (author) 

List price: US$53.99

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

This is the essential guide for anyone who needs to know how to organize a special event - a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors' combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.
show more

Product details

  • Paperback | 256 pages
  • 188 x 244 x 15mm | 520g
  • London, United Kingdom
  • English
  • Revised
  • 2nd Revised edition
  • illustrations, maps
  • 1844800768
  • 9781844800766
  • 645,868

Table of contents

PART I: THE EVENTS BUSINESS. 1. An introduction to events. 2. The market demand for events. 3. The events business: supply and suppliers. 4. Social, economic, political and developmental implications, PART II: MANAGING EVENTS. 5. Making a start. 6. Events planning. 7. Financial management and the budget. 8. The event: venue-finding, logistics and ambience. 9. Marketing and public relations for events. 10. Managing the event as a project. 11. The organization manager and the team: during the event. 12. Close-down, evaluation and legacies. Glossary. Organizations in the events industry. Index.
show more

Rating details

16 ratings
3.81 out of 5 stars
5 19% (3)
4 56% (9)
3 12% (2)
2 12% (2)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X