Successful Event Management

Successful Event Management : a Practical Handbook

3.81 (16 ratings by Goodreads)
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This is the essential guide for anyone who needs to know how to organize a special event - a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors' combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.
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Product details

  • Paperback | 256 pages
  • 188 x 244 x 15mm | 520g
  • London, United Kingdom
  • English
  • Revised
  • 2nd Revised edition
  • illustrations, maps
  • 1844800768
  • 9781844800766
  • 645,868

Table of contents

PART I: THE EVENTS BUSINESS. 1. An introduction to events. 2. The market demand for events. 3. The events business: supply and suppliers. 4. Social, economic, political and developmental implications, PART II: MANAGING EVENTS. 5. Making a start. 6. Events planning. 7. Financial management and the budget. 8. The event: venue-finding, logistics and ambience. 9. Marketing and public relations for events. 10. Managing the event as a project. 11. The organization manager and the team: during the event. 12. Close-down, evaluation and legacies. Glossary. Organizations in the events industry. Index.
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Rating details

16 ratings
3.81 out of 5 stars
5 19% (3)
4 56% (9)
3 12% (2)
2 12% (2)
1 0% (0)
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