Success in Innovation

Success in Innovation : Improving the Odds by Understanding the Factors for Unsuccess

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Success in Innovation tackles its subject from a novel perspective: instead of focusing on factors for success, it specifically examines the factors for failure. Similar books often attempt to stimulate more effort on innovation with success stories and methods. But innovation is risky business and most innovative ideas fail. By understanding the typical pitfalls and hurdles in the process, and how to avoid or manage them, readers can significantly improve their chances of success.

Success in Innovation is broad in scope and useful to managers, consultants, entrepreneurs, tech start-ups - anyone with a stake in new and powerful ideas, products, businesses, or methods. This book helps readers work smarter, not simply more.
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Product details

  • Hardback | 140 pages
  • 154.94 x 231.14 x 15.24mm | 385.55g
  • United States
  • English
  • black & white tables, figures
  • 0123978890
  • 9780123978899
  • 1,396,479

Table of contents

Foreword Acknowledgements Introduction Part I: The Innovation Process 1. Insight in Innovation 2. The Innovation Bridge 3. Building the Business Summary I Part II:. Factors for Unsuccess 4. Wrong Starts 5. Poor Execution 6. Unhappy Endings Summary II Part III:. Factors for Success 7. Internals Factors 8. External Factors Summary III Appendix Index
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Review quote

"He concentrates here not so much on the creative process of coming up with an innovation, but on the necessary other elements, such as making sure there is financing and a sufficient market...ultimately the book has a positive message as it instructs the reader on how they are most likely to cross the `Valley of Death' with a new innovation."--Reference & Research Book News, October 2013 "The single book I would recommend to high-tech start-ups" - Steven Bowns, Director Technology Futures "The first book to explain the Valley of Death in financial terms" - Susan Robertson, CFO Oxford Catalysts
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About Jan Verloop

Jan Verloop is consultant in innovation. Besides innovation he has extensive experience in process and product R&D. He advises both start-up and multinationals in Europe, Asia, and America and has built up first-hand experience with successful and failed innovation projects. He is a non-executive director of Oxford Catalysts, a very successful start-up company which started in the cellars of Oxford University and now has facilities in the UK and the USA. He has lectured and advised on innovation in developing countries at major international conferences and smaller think-tanking sessions with heads of state and leaders in government and business.
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