The Streaming Media Handbook

The Streaming Media Handbook

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The practical, real-world guide to delivering streaming media -- no experience needed!-- Complete primer on streaming audio and video: identifying the right tools and techniques for every application.-- Step-by-step instructions for setting up encoding workstations and streaming media servers.-- Includes extensive examples using Quicktime, Windows Media, and Real Video/Audio, plus complete corporate case examples.An increasingly wide range of Web sites are discovering the compelling advantages of streaming media. But delivering high-performance, reliable, cost-effective media across the Internet can be extremely challenging, especially for Web professionals who have never done it before. Now, Eyan Menin -- who has run webcasts for U2, the Rolling Stones, and a wide array of enterprise clients -- walks you through every aspect of streaming media development Menin introduces every key streaming media technology and platform, helping you identify the best tools and technologies for both live webcasts and media-on-demand applications, and solutions for both public Web delivery and private corporate intranets. You'll learn how to configure both encoding workstations and streaming media servers; identify cost-effective sources for content; troubleshoot problems with performance, reliability, and efficiency; even stream media to wireless and mobile devices. The book's many examples encompass all three leading media formats -- Real, Windows Media, and Quicktime. Also included: detailed corporate examples, practical guidance on marketing your streaming content, and a complete streaming media glossary.
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Product details

  • Paperback | 336 pages
  • 190.5 x 227.1 x 22.6mm | 639.58g
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 0130358134
  • 9780130358134

Table of contents

(NOTE: Each chapter concludes with Summary.)Preface. Acknowledgments. I. STREAMING VIDEO PRODUCTION. 1. Streaming Media Basics. What Is Streaming Media? History of Streaming Media. Who Should Use Streaming Media? Advantages of Using Streaming Media. Disadvantages of Using Streaming Media. Leading Technologies in the Market.2. Networks. Networks-Basic. Networks-Advanced. How Does Streaming Video Work? Firewall Issues.3. Source Material. DeTHnitions of Video and Audio. Video Formats. Audio Formats. Video Equipment. Action.4. Stock Library Media. When Not to Produce Video. Legal Aspects of Content Distribution. Digital Media Formats. Analog Media Formats.5. Mobile Networks. A Wireless World. How Do Wireless Networks Work? WLAN Protocols. The WAP Consortium. What Is iMode? WAP versus iMode. Streaming over Wireless Networks. Wireless Service Providers.II. ENCODING AND STREAMING VIDEO. 6. Video Capture. The Art of Compression. Compression Tools-Hardware. Capture Card Comparison. Compression Tools-Software. Choosing What Best Fits Your Needs.7. Encoding Workstation. Building Your Own Encoding Workstation. Recommended Components. Hardware Installation. System Audio Configuration.8. The Encoding Process. Testing Your Encoding Workstation. Live Webcast or Media On-Demand. RealSystem( Encoding Tools. QuickTime( Encoding Tools. Windows Media(tm)s Encoding Tools.9. Media Servers. Building Your Own Media Server. Recommended Components. Hardware Installation. Software Installation.10. Streaming Content. Unicast versus Multicast. How Media On-Demand Works. How to Set Up an On-Demand Unicast Stream. How to Set Up a Multicast Stream. How to Set Up a Live Unicast Stream. How to Set Up a Live Multicast Stream. Creating Broadcast Playlists.11. Streaming to Mobile Devices. Concept Planning. Mobile Devices and the Enterprise. Streaming to Handheld Devices. Unicast versus Multicast. Wireless Streaming Technologies. PacketVideo. RealNetworks( RealSystem Mobile. Microsoft Windows Media.III. STRATEGIES. 12. Marketing Techniques. Defining Your Objectives. Online Versus Offline. Free Online Guides. Increasing Traffic to Your Site. The Buzz Word-Online Partnerships.13. Case Studies. How to Measure Success. Case 1-Centerseat and Broadband Channels on the Web. Case 2-The Fortune 500 Company and Developing a User-Friendly Mediacentric Corporate Web site. Case 3-U2 PopMart Tour and the First Internet Press Kit. Summary.Glossary. Index.
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About Eyal Menin

EYAL MENIN, a veteran of the streaming media industry, has produced more than 50 entertainment and corporate webcasts, including webcasts for U2, Diana Ross, and the Rolling Stones. Currently a partner in UVision, Inc., a technology consulting firm, he designs streaming media networks and develops interactive multimedia applications. Menin served for two years as President of the New York Chapter of the International Television Association.
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