Strategy from the Inside Out

Strategy from the Inside Out

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Description

This book provides a thorough step-by-step guide to strategic thinking. Designed to take executives and management teams through the strategy process in a logical fashion, the book is aimed particularly at managers in medium-sized businesses or in business units within larger companies. This book provides a thorough introduction to the concepts surrounding business strategy, enabling managers to develop their strategic thinking for business success. It includes practical examples to illustrate concepts as well as pro-forma planning sheets to record the results of the planning exercise as you go through.
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Product details

  • Paperback | 192 pages
  • 147 x 205 x 7mm | 202g
  • London, United Kingdom
  • English
  • New edition
  • New edition
  • 1861521928
  • 9781861521927

Table of contents

Figures and tables.
Series editor''s preface.
Preface.
Introduction.
1. The need for strategic thinking.
2. The search for competitive advantage.
3. Key success factors: what drives business logic and how are these drivers changing?
4. Strategies for medium sized companies: lessons from research.
5. Understanding the economy.
6. Analysing the business environment.
7. Understanding the competitive dynamics in your industry.
8. Pulling it all together.
9. Creating the right strategy.
10. Enacting strategy.
Appendix A: sources of industry data.
References.
Further reading.
Index.
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Review quote

1. The Need For Strategic Thinking 2. The Search for Competitive Advantage 3. Key Success Factors: What Drives Business Logic and How Are These Drivers Changing? 4. Strategies For Medium Sized Companies: Lessons From Research 5. Understanding The Economy 6. Analysing the Business Environment 7. Understanding the Competitive Dynamics in Your Industry 8. Pulling it all Together 9. Creating The Right Strategy 10. Enacting Strategy
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About Ian Turner

Ian Turner is a Director of Study and member of the Strategy Faculty at Henley Management College Dominic Swords is a Director of Study and member of the Strategy Faculty at Henley Management College
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