The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing : A Guide to Profitable Decision Making

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Description

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
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Product details

  • Paperback | 398 pages
  • 152 x 230 x 24mm | 698.53g
  • Pearson
  • United States
  • English
  • New edition
  • 3rd New edition
  • 013026248X
  • 9780130262486
  • 2,147,924

Table of contents

1. Strategic Pricing: The Key to Realizing Your Profit Potential. 2. Costs: How Should They Affect Your Pricing Decisions? 3. Financial Analysis: Pricing for Profit. 4. Customers: Understanding and Influencing the Purchase Decision. 5. Competition: Making Moves and Managing Expectations. 6. Pricing Strategy: Managing Your Market Proactively. 7. Life Cycle Pricing: Adapting Strategy in a Changing Environment. 8. Value-Based Sales and Negotiation: Influencing Customer Behavior. 9. Segmented Pricing: Separating Markets to Price on Value. 10. Pricing in the Marketing Mix: Integrating Strategy. 11. Channel Pricing: Managing Pricing through Intermediaries. 12. Competitive Advantages: Establishing Foundations for More Profitable Pricing. 13. Customer Research: Measuring Perceptions of Value and Price Sensitivity. 14. Ethics and the Law: Understanding the Constraints on Pricing.
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Rating details

341 ratings
4.09 out of 5 stars
5 42% (144)
4 33% (111)
3 19% (65)
2 4% (15)
1 2% (6)
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