Strategy and Tactics of Pricing

Strategy and Tactics of Pricing : A Guide to Profitable Decision Making (College Version): International Edition

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For senior/MBA-level course in Pricing Strategy or Managerial Economics.Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
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Product details

  • Paperback | 400 pages
  • 153 x 228 x 15mm | 515g
  • Pearson
  • United States
  • 2nd edition
  • 0130396389
  • 9780130396389

Table of contents

1. Strategic Pricing: The Harvest of Your Profit Potential. 2. Costs: Understanding How They Affect Your Pricing and Profits. 3. Financial Analysis: Integrating Costs with Market-Based Pricing. 4. Customers: Understanding and Influencing the Purchase Decision. 5. Competition: Managing Your Market Proactively. 6. Strategy: Integrating the Elements of Profitablility. 7. Price Segmentation: The Key to Capturing Full Value. 8. Life Cycle Pricing: Adapting Strategy in a Changing Environment. 9. Price Negotiation: Tactics in Practice. 10. Marketing Mix: Integrating Pricing with the Product Line, Promotion, and Distribution Strategies. 11. Competitive Advantage: The Key to Sustainable Profitablility. 12. Psychology: Models to Aid in Anticipating Purchase Behavior. 13. Measuring Price Sensitivity: Research Techniques to Supplement Judgement. 14. The Law & Ethics: Determining the Constraints on Profit Maximization.
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