The Strategic Use of Stories in Organizational Communication and Learning
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The Strategic Use of Stories in Organizational Communication and Learning

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Description

Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book presents a cutting edge approach to improving organizational communication. Drawing on his extensive experience as an organizational development consultant and group process facilitator, Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
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Product details

  • Paperback | 270 pages
  • 152.4 x 223.52 x 17.78mm | 385.55g
  • ROUTLEDGE
  • London, United Kingdom
  • English
  • Collectors Ed/ /Eng-Fr-Sp-Sub ed.
  • tables, figures, references, index
  • 0765614138
  • 9780765614131

Table of contents

Part I: Frameworks; 1. Introduction; 2. A Working Model of Stories; 3. Organizational Communication - Broadcasting Signals; 4. Case Study - Dreyer's Ice Cream; 5. Organizational Learning - Building Bridges; 6. Case Studies: DTE Energy & Jeff Bukantz; Part II: Interviews; 7. Introduction to the Interviews; 8. Interview with Bernice Moore - CTB/McGraw Hill; 9. Interview with Robert Kraska - DTE Energy; 10. Interview with Sherrie Cornett - Dreyer's Ice Cream; 11. Interview with Marty Fischer - Starbucks Coffee; 12. Interview with Father Marus - Woodside Priory School; Part III: Competency Map; 13. Introduction to the Competency Map; 14. The Core; 15. Process Ring; 16. Interaction Ring; 17. Summary; Appendix A: Folk Tale Illustrating Principles of Active Listening
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Review quote

"Many times, our stories go unheard because of the constant noise surrounding us. Gargiulo's research outlined in this book provides more than just techniques for spinning corporate tales. For the first time, we have become storytellers with tools to transform the deceptively simple power of stories into something grand." "Many times, our stories go unheard because of the constant noise surrounding us. Gargiulo's research outlined in this book provides more than just techniques for spinning corporate tales. For the first time, we have become storytellers with tools to transform the deceptively simple power of stories into something grand."
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Rating details

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