The Strategic Use of Stories in Organizational Communication and Learning

The Strategic Use of Stories in Organizational Communication and Learning

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Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book presents a cutting edge approach to improving organizational communication. Drawing on his extensive experience as an organizational development consultant and group process facilitator, Terrence Gargiulo shows how the use of storytelling is the key to effective communication and more

Product details

  • Hardback | 270 pages
  • 157.5 x 228.6 x 22.9mm | 521.64g
  • Taylor & Francis Inc
  • M.E. Sharpe
  • Armonk, United States
  • English
  • New.
  • tables, figures, references, index
  • 076561412X
  • 9780765614124

Review quote

"Many times, our stories go unheard because of the constant noise surrounding us. Gargiulo's research outlined in this book provides more than just techniques for spinning corporate tales. For the first time, we have become storytellers with tools to transform the deceptively simple power of stories into something grand."show more

Table of contents

Part I: Frameworks; 1. Introduction; 2. A Working Model of Stories; 3. Organizational Communication - Broadcasting Signals; 4. Case Study - Dreyer's Ice Cream; 5. Organizational Learning - Building Bridges; 6. Case Studies: DTE Energy & Jeff Bukantz; Part II: Interviews; 7. Introduction to the Interviews; 8. Interview with Bernice Moore - CTB/McGraw Hill; 9. Interview with Robert Kraska - DTE Energy; 10. Interview with Sherrie Cornett - Dreyer's Ice Cream; 11. Interview with Marty Fischer - Starbucks Coffee; 12. Interview with Father Marus - Woodside Priory School; Part III: Competency Map; 13. Introduction to the Competency Map; 14. The Core; 15. Process Ring; 16. Interaction Ring; 17. Summary; Appendix A: Folk Tale Illustrating Principles of Active Listeningshow more

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