Strategic Thinking : An Executive Perspective
For graduate and executive level courses in Strategic Management and Strategic Thinking.Technology and global events are changing the corporate environment at a furious pace. For a corporation to succeed, it must keep up with these changes and with new ways of strategic thinking. This book is one of the only brief, up-to-date, truly readable overviews of the field of strategy-an ideal companion volume to case analysis. It is more comprehensive than other texts, which focus only on a particular aspect of strategy or deal strictly with more tactical operational issues. The book's conversational tone, topical coverage, and practical approach provide a broad perspective on the major issues in strategy development. Topics are placed in context through the use of real examples and, where appropriate, relevant historical references.
- Paperback | 176 pages
- 175.26 x 231.14 x 15.24mm | 362.87g
- 01 Aug 1999
- Pearson Education (US)
- United States
Table of contents
1. What Is Strategy? 2. Change and Uncertainty in the External Strategic Environment. 3. Leveraging Internal Resources and Change Drivers for Strategic Advantage. 4. Business Unit Strategy. 5. Corporate Strategy. 6. Global Strategy. 7. Strategy and the (R)evolution in Management.