Strategic Marketing Problems

Strategic Marketing Problems : Cases and Comments

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For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in more

Product details

  • Paperback | 704 pages
  • 215 x 275 x 26mm | 1,416g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • 10th International edition
  • Illustrations, maps
  • 0131230301
  • 9780131230309

Table of contents

1. Foundations of Strategic Marketing Management. Appendix A: A Sample Marketing Plan. 2. Financial Aspects of Marketing Management. 3. Marketing Decision Making and Case Analysis. 4. Opportunity Analysis, Market Segmentation, and Market Targeting. Sorzal Distributors. Jones-Blair Company. eBay's Globalization Strategy. Camar Automotive Hoist. Vector Marketing Corporation: Growth Drivers. Frito-LayA (R) Dips. South Delaware Coors, Inc. 5. Product and Service Strategy and Brand Management. Dr. Pepper/Seven Up, Inc.: SquirtA (R) Brand. ZoA A"con Corporation: Insect Growth Regulators. Soft and Silky Shaving Gel. Perpetual Care Hospital: Downtown Health Clinic. Procter & Gamble, Inc.: Scope. Frito Lay Company: Cracker Jack. Swisher Mower and Machine Company: Evaluating a Private Brand Opportunity. 6. Integrated Marketing Communication Strategy and Management. Carrington Furniture, Inc. (A). Carrington Furniture, Inc. (B). Cadbury Beverages, Inc.: CrushA (R) Brand. Drypers Corporation: National Television Advertising Campaign. Craft Marine Corporation. Godiva Europe. Make-up Art Cosmetics Ltd. 7. Marketing Channel Strategy and Management. Gateway, Inc. Golf Logix: Measuring the Game of Golf. Goodyear Tire and Rubber Company. Steel Door Technologies. Masterton Carpet Mills, Inc. 8. Pricing Strategy and Management. Southwest Airlines. Superior Supermarkets: Everyday Low Pricing. Burroughs Wellcome Company: Retrovir. Leiber Light. Augustine Medical, Inc.: The Bair. HuggerA (R) Patient Warming System. Texas Instruments: Global Pricing in the Semiconductor Industry. 9. Marketing Strategy Reformulation: The Control Process. Affiniscape, Inc. Pharmacia & Upjohn, Inc.: Rogaine Hair Regrowth Treatment. The Circle K Corporation. 3M Telecom Systems Division: FibrlokaA A Splice. Macon Museum of Art. 10. Comprehensive Marketing Programs. Nintendo-The Launch of Game Boy Color. Show Circuit Frozen Dog Dinner. Unilever Canada: Becel Margarine. Frito-Lay, Inc.: SunChipsaA A Multigrain Snacks. CIMA Mountaineering, Inc. Blair Water Purifiers India. Appendix: Preparing a Written Case more