Strategic Management: An Introduction

Strategic Management: An Introduction

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This text provides a clear awareness of the problems of management in an increasingly competitive and turbulent environment. Rather than trying to encompass the myriad of different ideas on this subject, it concentrates on the relatively few classic theories, concepts and models. The outcome is a clear picture of both organisational and management behaviour and the internal and external factors that influence more

Product details

  • Paperback | 216 pages
  • 189 x 245mm | 420g
  • Pearson Education Limited
  • Harlow, United Kingdom
  • 0273612506
  • 9780273612506

Table of contents

1. What is Strategic Management? 2. Influences on Strategic Management 3. What Business are We in? 4. The Environment 5. Analysing the Organisation 6. Structure 7. Culture and Management Style 8. Strategic Options 9. Money Matters 10. Criteria for Strategic Choice 11. Planning, Implementation and Control 12. The Turbulent Environment 13. Strategic Planning 14. Strategic Planning more

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